About EuropeanMartech

EuropeanMartech is the curated directory of European marketing tools. We manually verify each tool for GDPR compliance, EU data hosting, and independence from foreign jurisdiction.

Why this exists

The world has changed. Trade wars, shifting alliances, and unpredictable foreign policy decisions have made one thing clear: if your business depends on tools controlled by foreign governments, you're exposed to risks you can't control.

Non-European cloud services can be weaponized through sanctions, executive orders, or foreign surveillance laws. A political decision made thousands of kilometres away could cut off your access to tools you depend on — overnight.

EuropeanMartech exists because European businesses deserve a tech stack that works for them, not one that can be used against them. We help you find tools that are GDPR-compliant, yes — but also genuinely independent and sovereign.

What we look for

  • European ownership and headquarters
  • EU-only data hosting — your data stays under EU jurisdiction
  • GDPR compliance and DPA availability
  • No dependency on non-EU infrastructure or parent companies
  • Schrems II risk assessment
  • Standard Contractual Clauses (SCC) status

Digital sovereignty matters

This is not about being anti-American or anti-anyone. It's about making a practical choice: when the political situation in the world is this volatile, you want to choose tools built by companies that share your legal framework, your values, and your interests.

Choosing European means choosing independence. It means your data, your workflows, and your business continuity don't depend on the outcome of foreign elections or trade negotiations.

Who's behind this

EuropeanMartech is made by That Marketing Buddy, a Finnish marketing nerd and former digital marketing agency co-owner who got tired of seeing European businesses locked into non-European tools with no easy way to find local alternatives.

Have a European tool you'd like to see listed, spotted an error, or just want to say hi? Drop a line at hello@europeanmartech.eu.