European Alternative to Google Analytics

Why Plausible?

Plausible Analytics is a lightweight, open-source web analytics tool built as a privacy-friendly alternative to Google Analytics. It's designed to give you all the essential insights about your website traffic without compromising visitor privacy.

Key Highlights

• No cookies, no consent banners — Plausible doesn't use cookies or collect personal data, so you don't need an annoying cookie consent banner
• Lightweight script — The tracking script is under 1KB, making it 45x smaller than Google Analytics. Your site stays fast
• Open-source — Fully transparent codebase. You can audit every line of code on GitHub or self-host it on your own infrastructure
• EU-owned and hosted — The company is registered in Estonia and all data is processed on EU-owned infrastructure (Hetzner, Germany)

Built for GDPR Compliance

Plausible was designed from the ground up to be compliant with GDPR, CCPA, and PECR. It has been approved by several EU Data Protection Authorities as a privacy-friendly analytics solution that doesn't require cookie consent.

Who is it for?

Plausible is ideal for bloggers, startups, and businesses that want simple, actionable analytics without the complexity of Google Analytics. If you care about your visitors' privacy and want a clean, fast dashboard — Plausible is the tool for you.

The Leading Open-Source Analytics Platform

Matomo (formerly Piwik) is the most feature-rich open-source web analytics platform available. Used by over 1 million websites worldwide, including government agencies and large enterprises, Matomo provides a true alternative to Google Analytics with full data ownership.

Self-Hosted or Cloud

• Self-hosted (free) — Download and install on your own servers. You own 100% of your data with zero limits on usage
• Cloud-hosted — Let Matomo manage everything for you with EU data hosting included

Enterprise-Grade Features

Matomo goes beyond basic analytics with built-in support for:

• Heatmaps & session recordings — See exactly how users interact with your pages
• A/B testing — Run experiments directly within Matomo
• Tag manager — Replace Google Tag Manager with a privacy-friendly alternative
• Custom reports & dashboards — Build reports tailored to your business needs
• Google Analytics data import — Migrate your historical data seamlessly

Data Privacy by Design

Matomo has been recommended by the French data protection authority (CNIL) as a tool that can be configured to be exempt from cookie consent requirements. With features like IP anonymization, data retention controls, and GDPR Manager — Matomo makes compliance straightforward.

Simple, Cookie-Free Analytics from Germany

Pirsch Analytics is a German web analytics tool that provides essential website metrics without cookies, fingerprinting, or personal data collection. It's designed to be the simplest GDPR-compliant analytics solution — install a single script and you're done.

Analytics Without the Privacy Hassle

Pirsch strips analytics to the essentials:

• Cookie-free tracking — No consent banners needed for analytics
• Page views and visitors — Clean metrics without inflated bot traffic
• UTM tracking — Campaign attribution with automatic UTM parameter parsing
• Custom events — Track conversions and key actions on your site
• Real-time dashboard — See what's happening on your site right now

Made in Germany, Hosted in Germany

Pirsch processes all data on servers in Germany and is fully GDPR compliant out of the box. There's no configuration needed for privacy compliance — it works correctly from day one.

Privacy-First Analytics Without the Complexity

Fathom Analytics is a privacy-focused web analytics tool that provides essential website metrics without collecting personal data. While headquartered in Canada, Fathom offers full EU data isolation — all European visitor data is processed and stored within the EU.

Simple, Fast, and Private

Fathom strips analytics down to what actually matters:

• Single-page dashboard — See all your key metrics at a glance without clicking through reports
• No cookies required — Fully compliant without needing cookie consent banners
• Fast script — The tracking script is under 2KB, loading in milliseconds
• Event tracking — Track custom events and conversions without complexity
• Unlimited websites — Monitor all your sites from one account

EU Data Isolation

Fathom routes all European traffic through EU-based infrastructure, ensuring your visitors' data never leaves European jurisdiction. This makes it a practical choice for EU businesses despite the company's Canadian headquarters.

Privacy-First, Cookieless Analytics from the Netherlands

Simple Analytics is a Dutch privacy-first web analytics platform that collects only non-personal data. It never uses cookies, fingerprinting, or any form of personal data collection — making it GDPR compliant by default, without requiring consent banners for analytics.

Analytics Without the Privacy Trade-Off

Simple Analytics proves you don't need personal data for useful insights:

• Cookieless by design — No cookies, no fingerprinting, no personal data
• No consent banners needed — Fully compliant without annoying your visitors
• AI-powered insights — Ask questions about your data in plain language
• Goal tracking — Track conversions and custom events
• Referral tracking — See where your visitors come from without UTM parameters

All Data Stays in the EU

Simple Analytics stores all data on servers in the Netherlands. The platform is independently audited and certified by European privacy experts. It's trusted by organizations like Michelin, Nomadlist, and the European Commission.

All-in-One Website Intelligence from Germany

TWIPLA (formerly Visitor Analytics) is a German website intelligence platform that combines analytics, heatmaps, session recordings, polls, and surveys in one tool. It operates fully cookieless and consentless, storing data in ISO 27001 certified data centers in Falkenstein, Germany.

Complete Website Understanding

TWIPLA replaces multiple tools with one platform:

• Web analytics — Traffic metrics, visitor demographics, and technology breakdowns
• Heatmaps — Click, scroll, and hover maps for every page
• Session recordings — Watch exactly how visitors use your website
• Polls and surveys — Collect qualitative feedback with on-site polls
• Conversion funnels — Track and optimize multi-step user journeys

Cookieless and Consentless

TWIPLA's privacy-first architecture means it works without cookies and without requiring consent banners for analytics. All data is anonymized and stored in certified German data centers.