European Alternative to Google Analytics

Privacy-First Analytics Without the Complexity

Plausible gives you the website metrics that matter (visitors, pageviews, bounce rate, referral sources, top pages) in a clean, real-time dashboard. No cookies, no personal data collection, no consent banners needed.

The tracking script is under 1KB, 45x smaller than Google Analytics. Your site stays fast, and since Plausible doesn't use cookies or collect personal data, you skip the entire cookie consent process.

Open Source and Self-Hostable

The full codebase is on GitHub. Self-host on your own EU servers for complete data ownership, or use the managed cloud service with data processed on Hetzner infrastructure in Germany.

Registered in Estonia, all data on EU-owned infrastructure. Plans start at EUR 9/month for up to 10K pageviews.

The Leading Open-Source Analytics Platform

Matomo (formerly Piwik) is the most feature-rich open-source web analytics platform available. Used by over 1 million websites worldwide, including government agencies and large enterprises, Matomo provides a true alternative to Google Analytics with full data ownership.

Self-Hosted or Cloud

• Self-hosted (free) — Download and install on your own servers. You own 100% of your data with zero limits on usage
• Cloud-hosted — Let Matomo manage everything for you with EU data hosting included

Enterprise-Grade Features

Matomo goes beyond basic analytics with built-in support for:

• Heatmaps & session recordings — See exactly how users interact with your pages
• A/B testing — Run experiments directly within Matomo
• Tag manager — Replace Google Tag Manager with a privacy-friendly alternative
• Custom reports & dashboards — Build reports tailored to your business needs
• Google Analytics data import — Migrate your historical data seamlessly

Data Privacy by Design

Matomo has been recommended by the French data protection authority (CNIL) as a tool that can be configured to be exempt from cookie consent requirements. With features like IP anonymization, data retention controls, and GDPR Manager — Matomo makes compliance straightforward.

Simple, Cookie-Free Analytics from Germany

Pirsch Analytics is a German web analytics tool that provides essential website metrics without cookies, fingerprinting, or personal data collection. It's designed to be the simplest GDPR-compliant analytics solution — install a single script and you're done.

Analytics Without the Privacy Hassle

Pirsch strips analytics to the essentials:

• Cookie-free tracking — No consent banners needed for analytics
• Page views and visitors — Clean metrics without inflated bot traffic
• UTM tracking — Campaign attribution with automatic UTM parameter parsing
• Custom events — Track conversions and key actions on your site
• Real-time dashboard — See what's happening on your site right now

Made in Germany, Hosted in Germany

Pirsch processes all data on servers in Germany and is fully GDPR compliant out of the box. There's no configuration needed for privacy compliance — it works correctly from day one.

Privacy-First Analytics Without the Complexity

Fathom Analytics is a privacy-focused web analytics tool that provides essential website metrics without collecting personal data. While headquartered in Canada, Fathom offers full EU data isolation — all European visitor data is processed and stored within the EU.

Simple, Fast, and Private

Fathom strips analytics down to what actually matters:

• Single-page dashboard — See all your key metrics at a glance without clicking through reports
• No cookies required — Fully compliant without needing cookie consent banners
• Fast script — The tracking script is under 2KB, loading in milliseconds
• Event tracking — Track custom events and conversions without complexity
• Unlimited websites — Monitor all your sites from one account

EU Data Isolation

Fathom routes all European traffic through EU-based infrastructure, ensuring your visitors' data never leaves European jurisdiction. This makes it a practical choice for EU businesses despite the company's Canadian headquarters.

Privacy-First, Cookieless Analytics from the Netherlands

Simple Analytics is a Dutch privacy-first web analytics platform that collects only non-personal data. It never uses cookies, fingerprinting, or any form of personal data collection — making it GDPR compliant by default, without requiring consent banners for analytics.

Analytics Without the Privacy Trade-Off

Simple Analytics proves you don't need personal data for useful insights:

• Cookieless by design — No cookies, no fingerprinting, no personal data
• No consent banners needed — Fully compliant without annoying your visitors
• AI-powered insights — Ask questions about your data in plain language
• Goal tracking — Track conversions and custom events
• Referral tracking — See where your visitors come from without UTM parameters

All Data Stays in the EU

Simple Analytics stores all data on servers in the Netherlands. The platform is independently audited and certified by European privacy experts. It's trusted by organizations like Michelin, Nomadlist, and the European Commission.

All-in-One Website Intelligence from Germany

TWIPLA (formerly Visitor Analytics) is a German website intelligence platform that combines analytics, heatmaps, session recordings, polls, and surveys in one tool. It operates fully cookieless and consentless, storing data in ISO 27001 certified data centers in Falkenstein, Germany.

Complete Website Understanding

TWIPLA replaces multiple tools with one platform:

• Web analytics — Traffic metrics, visitor demographics, and technology breakdowns
• Heatmaps — Click, scroll, and hover maps for every page
• Session recordings — Watch exactly how visitors use your website
• Polls and surveys — Collect qualitative feedback with on-site polls
• Conversion funnels — Track and optimize multi-step user journeys

Cookieless and Consentless

TWIPLA's privacy-first architecture means it works without cookies and without requiring consent banners for analytics. All data is anonymized and stored in certified German data centers.

Your Marketing Data, All in One Place

Supermetrics is a Finnish marketing data platform that connects over 150 advertising, analytics, SEO, and social media sources to your reporting and analytics tools. Founded in 2013, it serves over 200,000 organizations including agencies, e-commerce brands, and enterprise marketing teams.

How It Works

Supermetrics acts as a data pipeline between your marketing platforms and your reporting tools:

• Data sources: Pull data from Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Plausible, Shopify, HubSpot, and 150+ other platforms
• Destinations: Send data to Google Sheets, Excel, Looker Studio, BigQuery, Snowflake, Power BI, and other BI tools
• Automated reporting: Schedule data refreshes and build auto-updating dashboards
• Data transformation: Clean, combine, and normalize data from multiple sources before it reaches your reports
• Custom metrics: Create calculated fields and blended metrics across platforms

Why Agencies and Marketing Teams Use Supermetrics

For marketing teams managing multiple channels, Supermetrics eliminates the manual work of downloading CSV exports and copy-pasting data between platforms. Agencies particularly benefit from the ability to create templated reports that pull live data for every client. All data processing happens within the EU, and the platform is SOC 2 Type II certified.