European Alternative to Google Analytics

Privacy-First Analytics Without the Complexity

Plausible gives you the website metrics that matter (visitors, pageviews, bounce rate, referral sources, top pages) in a clean, real-time dashboard. No cookies, no personal data collection, no consent banners needed.

The tracking script is under 1KB, 45x smaller than Google Analytics. Your site stays fast, and since Plausible doesn't use cookies or collect personal data, you skip the entire cookie consent process.

Open Source and Self-Hostable

The full codebase is on GitHub. Self-host on your own EU servers for complete data ownership, or use the managed cloud service with data processed on Hetzner infrastructure in Germany.

Registered in Estonia, all data on EU-owned infrastructure. Plans start at EUR 9/month for up to 10K pageviews.

Simple, Cookie-Free Analytics from Germany

Pirsch Analytics is a German web analytics tool that provides essential website metrics without cookies, fingerprinting, or personal data collection. It's designed to be the simplest GDPR-compliant analytics solution, install a single script and you're done.

Analytics Without the Privacy Hassle

Pirsch strips analytics to the essentials:

• Cookie-free tracking. No consent banners needed for analytics
• Page views and visitors. Clean metrics without inflated bot traffic
• UTM tracking. Campaign attribution with automatic UTM parameter parsing
• Custom events. Track conversions and key actions on your site
• Real-time dashboard. See what's happening on your site right now

Made in Germany, Hosted in Germany

Pirsch processes all data on servers in Germany and is fully GDPR compliant out of the box. There's no configuration needed for privacy compliance. It works correctly from day one.

Privacy-First Analytics Without the Complexity

Fathom Analytics is a privacy-focused web analytics tool that provides essential website metrics without collecting personal data. While headquartered in Canada, Fathom offers full EU data isolation, all European visitor data is processed and stored within the EU.

Simple, Fast, and Private

Fathom strips analytics down to what actually matters:

• Single-page dashboard. See all your key metrics at a glance without clicking through reports
• No cookies required. Fully compliant without needing cookie consent banners
• Fast script. The tracking script is under 2KB, loading in milliseconds
• Event tracking. Track custom events and conversions without complexity
• Unlimited websites. Monitor all your sites from one account

EU Data Isolation

Fathom routes all European traffic through EU-based infrastructure, ensuring your visitors' data never leaves European jurisdiction. This makes it a practical choice for EU businesses despite the company's Canadian headquarters.

Privacy-First, Cookieless Analytics from the Netherlands

Simple Analytics is a Dutch privacy-first web analytics platform that collects only non-personal data. It never uses cookies, fingerprinting, or any form of personal data collection, making it GDPR compliant by default, without requiring consent banners for analytics.

Analytics Without the Privacy Trade-Off

Simple Analytics proves you don't need personal data for useful insights:

• Cookieless by design. No cookies, no fingerprinting, no personal data
• No consent banners needed. Fully compliant without annoying your visitors
• AI-powered insights. Ask questions about your data in plain language
• Goal tracking. Track conversions and custom events
• Referral tracking. See where your visitors come from without UTM parameters

All Data Stays in the EU

Simple Analytics stores all data on servers in the Netherlands. The platform is independently audited and certified by European privacy experts. It's trusted by organizations like Michelin, Nomadlist, and the European Commission.

All-in-One Website Intelligence from Germany

TWIPLA (formerly Visitor Analytics) is a German website intelligence platform that combines analytics, heatmaps, session recordings, polls, and surveys in one tool. It operates fully cookieless and consentless, storing data in ISO 27001 certified data centers in Falkenstein, Germany.

Complete Website Understanding

TWIPLA replaces multiple tools with one platform:

• Web analytics: Traffic metrics, visitor demographics, and technology breakdowns
• Heatmaps: Click, scroll, and hover maps for every page
• Session recordings. Watch exactly how visitors use your website
• Polls and surveys. Collect qualitative feedback with on-site polls
• Conversion funnels. Track and optimize multi-step user journeys

Cookieless and Consentless

TWIPLA's privacy-first architecture means it works without cookies and without requiring consent banners for analytics. All data is anonymized and stored in certified German data centers.

Cookieless Analytics on the Vendor's Own Hardware

Statable is a drop-in replacement for Google Analytics 4 that reports the numbers most teams actually open GA4 to read: visitors, sessions, pageviews, bounce rate and session duration in real time, broken down by source, page, and audience.

What It Tracks

• Traffic sources including organic, social, paid, UTM campaigns and referrals from AI chatbots, which is still an uncommon breakdown in this category
• Page performance with top pages and entry and exit pages
• Audience by browser, OS, device, country, region and city
• Custom events and goals for conversions
• Live embeddable widgets, including a visitor map, a globe and a live user counter you can put on a public page
• One-click GA4 migration that imports historical data, so switching does not mean starting the charts from zero

Every plan includes every feature and unlimited websites. Pricing is by pageviews: $9/mo for 10K, $19/mo for 100K, $49/mo for 500K and $169/mo for 10M, with roughly 20% off annually. Every account starts with a 30-day trial and no card, and .edu domains and sites on github.io or gitlab.io get permanent free access in exchange for installing a public widget. Note that an otherwise thoroughly Dutch product prices itself in US dollars.

No Cookies, No Banner

Nothing is written to the visitor's device, which is the thing the ePrivacy Directive and PECR actually regulate, so there is no consent banner to serve. Raw IP addresses are never written to the analytics database: the policy describes a keyed hash of IP, User-Agent, site identifier and calendar date, producing a visitor identifier that is unique per website and cannot follow anyone across sites. Global Privacy Control is honoured by default.

Dutch Ownership, and Servers It Actually Owns

Published by Key Arg B.V., KvK 89388496, Herckenrathstraat 1, 2681 DG Monster. Independently owned with no parent company and no outside investors.

The hosting detail is the part worth reading twice. Most tools on this list that say "EU hosted" mean they rent capacity from a cloud provider that happens to have an EU region. Statable's DPA states that it owns and operates the servers itself, housed in the NorthC data centre in Oude Meer, and that NorthC supplies rack space, power and physical security without processing visitor data. That removes an entire processor from the chain rather than relocating it.

Two US sub-processors remain, and both are named: Stripe processes payments, and Google handles OAuth sign-in if a customer picks it over email. Neither touches visitor data, only the account holder's own details. The sub-processor list is published in full at statable.com/gdpr, and the DPA at statable.com/dpa is in force automatically, with no signature to chase.

Where It Fits

This is a direct competitor to Plausible, Simple Analytics and Pirsch, and it is priced in the same bracket. What distinguishes it is the owned hardware and the GA4 historical import; what it gives up against Piwik PRO is the enterprise governance tooling. Compare the field in EU-hosted web analytics software.

The Leading Open-Source Analytics Platform

Matomo (formerly Piwik) is the most feature-rich open-source web analytics platform available. Used by over 1 million websites worldwide, including government agencies and large enterprises, Matomo provides a true alternative to Google Analytics with full data ownership.

Self-Hosted or Cloud

• Self-hosted (free). Download and install on your own servers. You own 100% of your data with zero limits on usage
• Cloud-hosted. Let Matomo manage everything for you with EU data hosting included

Enterprise-Grade Features

Matomo goes beyond basic analytics with built-in support for:

• Heatmaps & session recordings. See exactly how users interact with your pages
• A/B testing. Run experiments directly within Matomo
• Tag manager. Replace Google Tag Manager with a privacy-friendly alternative
• Custom reports & dashboards. Build reports tailored to your business needs
• Google Analytics data import. Migrate your historical data seamlessly

Data Privacy by Design

Matomo has been recommended by the French data protection authority (CNIL) as a tool that can be configured to be exempt from cookie consent requirements. With features like IP anonymization, data retention controls, and GDPR Manager. Matomo makes compliance straightforward.

Cookieless by Default

Yabrix Analytics's core positioning is privacy-first, cookieless-by-default web analytics: aggregated traffic and engagement data without individual visitor tracking, and persistent identifiers only where consent is actually given.

What It Covers

• Real-time traffic monitoring with Google Discover traffic detection
• Engagement and scroll-depth analysis at 10/25/50/75/100% intervals
• User journey tracking: multi-step navigation paths with drop-off identification
• Google integrations: direct Search Console and Google Analytics connections for consolidated reporting
• Team collaboration: roles, permissions and multi-site management
• Yabrix Links: URL shortening and QR-code campaign tracking bundled with the analytics subscription

A free trial is offered with no credit card required, cancellable anytime; exact pricing tiers are not published on the site.

The Spanish Entity, Independently Confirmed

Operated by CAHAMS INTERNET S.L., Tax ID (NIF) ESB85084317, registered at Calle General Díaz Porlier, 48, 1A, 28001 Madrid, Spain, Commercial Registry of Madrid (Volume 24,243, Page 157, Section 8, Sheet M-435744). Terms are governed by Spanish law, with exclusive jurisdiction in the courts of Madrid. This was submitted to the directory with exactly this entity claimed, and it checks out against the vendor's own legal notice.

Yabrix publishes a genuine, well-structured Data Processing Agreement under GDPR Article 28 at a stable URL, automatically forming part of its Terms of Service. What it does not do is name its actual sub-processors: Section 8 states subprocessors "may include infrastructure providers, payment processors, and communication services," with "an up-to-date list ... made available to the Customer upon request" rather than published. The international-transfer section similarly cites "Standard Contractual Clauses or equivalent mechanisms" without naming a specific destination or provider.

One thing worth flagging plainly: the submitter's own notes claimed "Application and customer data are hosted in the European Union (France)." That specific claim does not appear anywhere in the legal notice, privacy policy, DPA or terms actually read for this listing, so it is not treated as verified fact here, consistent with how this directory checks every submission against the vendor's own published text rather than the claim itself.

Where It Fits

For readers comparing European cookieless and privacy-first analytics platforms, see also Plausible Analytics, Fathom Analytics, Simple Analytics and the broader Web Analytics category.