Plausible Analytics

Why Plausible?

Plausible Analytics is a lightweight, open-source web analytics tool built as a privacy-friendly alternative to Google Analytics. It's designed to give you all the essential insights about your website traffic without compromising visitor privacy.

Key Highlights

• No cookies, no consent banners — Plausible doesn't use cookies or collect personal data, so you don't need an annoying cookie consent banner
• Lightweight script — The tracking script is under 1KB, making it 45x smaller than Google Analytics. Your site stays fast
• Open-source — Fully transparent codebase. You can audit every line of code on GitHub or self-host it on your own infrastructure
• EU-owned and hosted — The company is registered in Estonia and all data is processed on EU-owned infrastructure (Hetzner, Germany)

Built for GDPR Compliance

Plausible was designed from the ground up to be compliant with GDPR, CCPA, and PECR. It has been approved by several EU Data Protection Authorities as a privacy-friendly analytics solution that doesn't require cookie consent.

Who is it for?

Plausible is ideal for bloggers, startups, and businesses that want simple, actionable analytics without the complexity of Google Analytics. If you care about your visitors' privacy and want a clean, fast dashboard — Plausible is the tool for you.