Mouseflow
Heatmaps & Session Recording · Denmark
Heatmaps, session replay, and behavior analytics. Danish company with EU-only data processing.
What is Mouseflow?
Behavior Analytics and Heatmaps from Denmark
Mouseflow is a Danish behavior analytics platform that helps you understand how users interact with your website through heatmaps, session recordings, funnels, form analytics, and user feedback tools. All data is processed exclusively on EU servers.
See Your Website Through Your Users' Eyes
Mouseflow reveals what analytics numbers can't:
- Heatmaps: Click, scroll, move, and attention heatmaps for every page
- Session replay. Watch exactly how individual users navigate your site
- Funnel analysis. Identify where users drop off in conversion flows
- Form analytics. See which form fields cause friction and abandonment
- Friction scoring, AI automatically flags sessions with usability issues
Privacy-Focused by Design
Founded in Copenhagen, Mouseflow processes all data on EU servers and is fully GDPR compliant. The platform includes built-in consent management and anonymous recording options.
Key Features
Pricing
Free
- 500 recordings/mo
- 1 website
- Heatmaps
- Funnels
Starter
- 5,000 recordings/mo
- 1 website
- Form analytics
- Feedback campaigns
Growth
Popular- 15,000 recordings/mo
- 3 websites
- Custom dashboards
- Friction scores
Ready to try Mouseflow?
Free plan available
Pros & Cons
Replaces
Company and data
Who you are buying from, and where your data goes.
- Company based in
- Denmark
- Ownership
- European-owned
- Data hosted
- In the EU
- Data processing agreement
- Published
Full privacy and compliance record (show)
GDPR Compliance Data
Verified from vendor documentation| GDPR Status | GDPR Compliant |
| HQ Country | Denmark |
| Ownership | European-owned |
| Foreign Disclosure Exposure | Not yet verified |
| Data Hosting Location | European Union |
| EU Servers Available | |
| Data Processing Agreement | View DPA |
| Sub-processor List | View sub-processors |
| Schrems II Risk | Low Risk |
| SCCs in Place | |
| Last Verified | 5 August 2026 |
How we reached this
Danish company, all data stored and processed in the EU, anonymization features available.
Categories
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Questions about Mouseflow
Is Mouseflow GDPR compliant?
Yes. On the evidence we checked, Mouseflow meets the requirements European businesses usually need. Mouseflow is a European company headquartered in Denmark, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.
Where does Mouseflow store data?
Mouseflow hosts data within the European Union.
Does Mouseflow offer a Data Processing Agreement (DPA)?
Yes. Mouseflow publishes a DPA at https://mouseflow.com/legal/data-processing-agreement/. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.
What a DPA has to cover →Is Mouseflow a European company?
Yes. Mouseflow is headquartered in Denmark and, as far as we can establish, European-owned.
Who are Mouseflow's sub-processors?
Mouseflow publishes its sub-processor list at https://mouseflow.com/legal/subprocessors/. Worth reading: a vendor hosting in the EU can still route data through non-EU sub-processors, which is where residency claims usually come apart.
Spotted something wrong?
Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.
If you work at Mouseflow and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.