Mouseflow

GDPR Compliant

Heatmaps, session replay, and behavior analytics. Danish company with EU-only data processing.

🇩🇰Denmark🇪🇺EU Hosted🇪🇺 EuropeanFreemiumfrom Free plan available

GDPR Compliance Data

Verified from vendor documentation

GDPR Status	GDPR Compliant
HQ Country	Denmark
Ownership	European-owned
Foreign Disclosure Exposure	Not yet verified
Data Hosting Location	European Union
EU Servers Available
Data Processing Agreement	View DPA
Sub-processor List	View sub-processors
Schrems II Risk	Low Risk
SCCs in Place
Last Verified	5 August 2026
Notes	Danish company, all data stored and processed in the EU, anonymization features available.

About Mouseflow

Behavior Analytics and Heatmaps from Denmark

Mouseflow is a Danish behavior analytics platform that helps you understand how users interact with your website through heatmaps, session recordings, funnels, form analytics, and user feedback tools. All data is processed exclusively on EU servers.

See Your Website Through Your Users' Eyes

Mouseflow reveals what analytics numbers can't:

Heatmaps: Click, scroll, move, and attention heatmaps for every page
Session replay. Watch exactly how individual users navigate your site
Funnel analysis. Identify where users drop off in conversion flows
Form analytics. See which form fields cause friction and abandonment
Friction scoring, AI automatically flags sessions with usability issues

Privacy-Focused by Design

Founded in Copenhagen, Mouseflow processes all data on EU servers and is fully GDPR compliant. The platform includes built-in consent management and anonymous recording options.

Key Features

Heatmaps: Click, scroll, movement, and attention analysis

Session replay: Watch individual user interactions

Funnel analysis: Identify conversion drop-off points

Form analytics: Detect field-level friction and abandonment

Friction scoring: AI-powered usability issue detection

Pros & Cons

Comprehensive behavior analytics suite

EU-only data processing by default

Free plan available to get started

Can slow down page load if not configured carefully

Session recordings require proper consent management

Pricing

Free

€0/mo

500 recordings/mo
1 website
Heatmaps
Funnels

Starter

€31/mo

5,000 recordings/mo
1 website
Form analytics
Feedback campaigns

Growth

Popular

€109/mo

15,000 recordings/mo
3 websites
Custom dashboards
Friction scores

Replaces

Hotjar

Mouseflow GDPR & data protection: common questions

Is Mouseflow GDPR compliant?

Yes. On the evidence we checked, Mouseflow meets the requirements European businesses usually need. Mouseflow is a European company headquartered in Denmark, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.

Where does Mouseflow store data?

Mouseflow hosts data within the European Union.

Does Mouseflow offer a Data Processing Agreement (DPA)?

Yes. Mouseflow publishes a DPA at https://mouseflow.com/legal/data-processing-agreement/. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.

What a DPA has to cover →

Is Mouseflow a European company?

Yes. Mouseflow is headquartered in Denmark and, as far as we can establish, European-owned.

Who are Mouseflow's sub-processors?

Mouseflow publishes its sub-processor list at https://mouseflow.com/legal/subprocessors/. Worth reading: a vendor hosting in the EU can still route data through non-EU sub-processors, which is where residency claims usually come apart.