Matomo

The Leading Open-Source Analytics Platform

Matomo (formerly Piwik) is the most feature-rich open-source web analytics platform available. Used by over 1 million websites worldwide, including government agencies and large enterprises, Matomo provides a true alternative to Google Analytics with full data ownership.

Self-Hosted or Cloud

• Self-hosted (free) — Download and install on your own servers. You own 100% of your data with zero limits on usage
• Cloud-hosted — Let Matomo manage everything for you with EU data hosting included

Enterprise-Grade Features

Matomo goes beyond basic analytics with built-in support for:

• Heatmaps & session recordings — See exactly how users interact with your pages
• A/B testing — Run experiments directly within Matomo
• Tag manager — Replace Google Tag Manager with a privacy-friendly alternative
• Custom reports & dashboards — Build reports tailored to your business needs
• Google Analytics data import — Migrate your historical data seamlessly

Data Privacy by Design

Matomo has been recommended by the French data protection authority (CNIL) as a tool that can be configured to be exempt from cookie consent requirements. With features like IP anonymization, data retention controls, and GDPR Manager — Matomo makes compliance straightforward.