Friendly Analytics
Web Analytics · Switzerland
Swiss Matomo-based analytics with a tag manager and cookieless tracking. Swiss, so outside the EU but covered by an adequacy decision.
What is Friendly Analytics?
Friendly Analytics is a Swiss analytics service built on Matomo, the open-source platform, with a managed layer on top that adds a tag manager, cookieless tracking and a Google Analytics import. Being Matomo underneath means the feature set is mature rather than minimal, and the Swiss hosting appeals to teams who want data outside both US and EU jurisdiction.
Key Features
Ready to try Friendly Analytics?
Pros & Cons
Company and data
Who you are buying from, and where your data goes.
- Company based in
- Switzerland
- Ownership
- European company, outside the EU
- Data hosted
- Not reviewed yet
- Data processing agreement
- Published
Headquartered outside the EU/EEA, so a non-EU disclosure regime may apply alongside GDPR.
Full privacy and compliance record (show)
GDPR Compliance Data
Verified from vendor documentation| GDPR Status | Partially Compliant |
| HQ Country | Switzerland |
| Ownership | Non-European |
| Foreign Disclosure Exposure | Non-EU jurisdiction |
| Data Hosting Location | Unknown |
| EU Servers Available | |
| Data Processing Agreement | View DPA |
| Sub-processor List | View sub-processors |
| Schrems II Risk | Medium Risk |
| SCCs in Place | |
| Last Verified | 10 August 2026 |
How we reached this
Swiss company identifier CHE-145.851.644, trading as Friendly LLC, Switzerland. Switzerland is an EFTA member and sits outside the EU and EEA, so EU law does not govern the vendor. It does hold an EU adequacy decision, meaning transfers to Switzerland do not need additional safeguards, and Swiss federal data protection law (FADP) is closely aligned with GDPR. Listed with the distinction made explicit rather than counted as European. Specific hosting region and DPA availability are not verified.
Categories
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Questions about Friendly Analytics
Is Friendly Analytics GDPR compliant?
Partly. Friendly Analytics meets some of the requirements, with caveats worth reading before you commit. Friendly Analytics is based in Switzerland, outside the EU/EEA, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.
Where does Friendly Analytics store data?
We could not locate a clear statement of where Friendly Analytics hosts data. Ask the vendor directly, or check their privacy policy and sub-processor list before signing.
Does Friendly Analytics offer a Data Processing Agreement (DPA)?
Yes. Friendly Analytics publishes a DPA at https://friendly.ch/en/privacy/dpa?utm_source=friendlyanalytics.ch&utm_medium=referral. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.
What a DPA has to cover →Is Friendly Analytics a European company?
No. Friendly Analytics is based in Switzerland, outside the EU/EEA. It may still be a sound choice (EU hosting and a signed DPA matter more than a flag) but the ownership is not European.
Which jurisdiction's laws apply to Friendly Analytics?
Friendly Analytics is based in Switzerland, outside the EU/EEA, so a non-EU disclosure regime may apply alongside GDPR. Transfers to the vendor rely on an adequacy decision or appropriate safeguards such as Standard Contractual Clauses.
Where the EU-US Data Privacy Framework stands →Who are Friendly Analytics's sub-processors?
Friendly Analytics publishes its sub-processor list at https://friendly.ch/en/privacy/subprocessors?utm_source=friendlyanalytics.ch&utm_medium=referral. Worth reading: a vendor hosting in the EU can still route data through non-EU sub-processors, which is where residency claims usually come apart.
Spotted something wrong?
Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.
If you work at Friendly Analytics and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.