Frontify

Partially Compliant

Swiss brand management platform combining DAM, brand guidelines, and creative collaboration.

🇨🇭Switzerland🇪🇺EU HostedEU-hosted · non-EU owned

Headquartered outside the EU/EEA, so a non-EU disclosure regime may apply alongside GDPR.

Paidfrom Custom pricing

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GDPR Compliance Data

Verified from vendor documentation

GDPR Status	Partially Compliant
HQ Country	Switzerland
Ownership	Non-European
Foreign Disclosure Exposure	Non-EU jurisdiction
Data Hosting Location	European Union“… er Personal Data will be hosted on data servers located in the EEA or the USA.”
EU Servers Available
Data Processing Agreement	View DPA
Sub-processor List	Not verified
Schrems II Risk	Medium Risk
SCCs in Place
Last Verified	5 August 2026
Notes	Swiss company with European data residency.

About Frontify

Brand Guidelines That People Actually Use

Most brand guidelines live in a PDF that nobody opens after the first week. Frontify turns them into interactive, always-current documentation that teams reference daily. Combined with built-in DAM and creative collaboration tools, it keeps brands consistent across large organizations.

Uber, Lufthansa, and KLM use Frontify to manage brand assets and guidelines across global teams. The template engine lets non-designers create on-brand materials without involving the design team for every request.

Swiss company based in St. Gallen. Enterprise pricing.

Key Features

Interactive brand guidelines

Digital asset management

Creative collaboration and review

Template engine for non-designers

Analytics on asset and guideline usage

Works With

SketchFigmaAdobe Creative CloudSlackWordPress

Pros & Cons

Unique combination of guidelines + DAM + collaboration

Beautiful, modern interface

Swiss company with European data residency

Enterprise pricing

DAM features less deep than pure DAM tools

Pricing

Enterprise

Popular

Custom

Brand guidelines
Digital asset management
Creative collaboration
Template engine
SSO
API access

Frontify GDPR & data protection: common questions

Is Frontify GDPR compliant?

Partly. Frontify meets some of the requirements, with caveats worth reading before you commit. Frontify is based in Switzerland, outside the EU/EEA, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.

Where does Frontify store data?

Frontify states: "… er Personal Data will be hosted on data servers located in the EEA or the USA.". Data is hosted within the European Union.

Does Frontify offer a Data Processing Agreement (DPA)?

Yes. Frontify publishes a DPA at https://www.frontify.com/en/legal/data-processing-agreement. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.

What a DPA has to cover →

Is Frontify a European company?

No. Frontify is based in Switzerland, outside the EU/EEA. It may still be a sound choice (EU hosting and a signed DPA matter more than a flag) but the ownership is not European.

Which jurisdiction's laws apply to Frontify?

Frontify is based in Switzerland, outside the EU/EEA, so a non-EU disclosure regime may apply alongside GDPR. Transfers to the vendor rely on an adequacy decision or appropriate safeguards such as Standard Contractual Clauses.

Where the EU-US Data Privacy Framework stands →