Frontify
Digital Asset Management · Switzerland
Swiss brand management platform combining DAM, brand guidelines, and creative collaboration.
What is Frontify?
Brand Guidelines That People Actually Use
Most brand guidelines live in a PDF that nobody opens after the first week. Frontify turns them into interactive, always-current documentation that teams reference daily. Combined with built-in DAM and creative collaboration tools, it keeps brands consistent across large organizations.
Uber, Lufthansa, and KLM use Frontify to manage brand assets and guidelines across global teams. The template engine lets non-designers create on-brand materials without involving the design team for every request.
Swiss company based in St. Gallen. Enterprise pricing.
Key Features
Pricing
Enterprise
Popular- Brand guidelines
- Digital asset management
- Creative collaboration
- Template engine
- SSO
- API access
Ready to try Frontify?
Custom pricing
Pros & Cons
Works With
Company and data
Who you are buying from, and where your data goes.
- Company based in
- Switzerland
- Ownership
- European company, outside the EU
- Data hosted
- In the EU
- Data processing agreement
- Published
Headquartered outside the EU/EEA, so a non-EU disclosure regime may apply alongside GDPR.
Full privacy and compliance record (show)
GDPR Compliance Data
Verified from vendor documentation| GDPR Status | Partially Compliant |
| HQ Country | Switzerland |
| Ownership | Non-European |
| Foreign Disclosure Exposure | Non-EU jurisdiction |
| Data Hosting Location | European Union“… er Personal Data will be hosted on data servers located in the EEA or the USA.” |
| EU Servers Available | |
| Data Processing Agreement | View DPA |
| Sub-processor List | Not verified |
| Schrems II Risk | Medium Risk |
| SCCs in Place | |
| Last Verified | 5 August 2026 |
How we reached this
Swiss company with European data residency.
Categories
Alternatives to Frontify
Bynder
Dutch enterprise DAM platform for brand asset management and distribution.
CELUM
Austrian content supply management platform combining DAM with workflow tools, since 1999.
Scaleflex
French digital asset management platform with image and video CDN optimization.
Questions about Frontify
Is Frontify GDPR compliant?
Partly. Frontify meets some of the requirements, with caveats worth reading before you commit. Frontify is based in Switzerland, outside the EU/EEA, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.
Where does Frontify store data?
Frontify states: "… er Personal Data will be hosted on data servers located in the EEA or the USA.". Data is hosted within the European Union.
Does Frontify offer a Data Processing Agreement (DPA)?
Yes. Frontify publishes a DPA at https://www.frontify.com/en/legal/data-processing-agreement. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.
What a DPA has to cover →Is Frontify a European company?
No. Frontify is based in Switzerland, outside the EU/EEA. It may still be a sound choice (EU hosting and a signed DPA matter more than a flag) but the ownership is not European.
Which jurisdiction's laws apply to Frontify?
Frontify is based in Switzerland, outside the EU/EEA, so a non-EU disclosure regime may apply alongside GDPR. Transfers to the vendor rely on an adequacy decision or appropriate safeguards such as Standard Contractual Clauses.
Where the EU-US Data Privacy Framework stands →Spotted something wrong?
Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.
If you work at Frontify and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.