Metricool

Social Media Analytics and Management from Spain

Metricool is a Spanish social media management and analytics platform used by over 1 million users worldwide. It combines content scheduling, analytics, and competitor tracking into a single, affordable platform.

Analytics-First Social Media Management

Metricool puts data at the center of your social strategy:

• Cross-platform analytics — Unified metrics for Instagram, TikTok, Facebook, X, LinkedIn, and more
• Content planner — Visual calendar with drag-and-drop scheduling
• Competitor analysis — Track and benchmark against competitors' social performance
• Hashtag tracking — Monitor hashtag performance and discover trending tags
• Ad management — Manage Facebook and Google Ads from one dashboard

1 Million Users Strong

Now part of the Belgian team.blue group, Metricool continues to process data within the EU and maintain GDPR compliance. The free plan supports one brand with basic analytics.