Rule

GDPR Compliant

Swedish marketing automation platform for personalized email and SMS customer journeys.

🇸🇪Sweden🇪🇺EU Hosted🇪🇺 EuropeanPaid

GDPR Compliance Data

Verified from vendor documentation

GDPR Status	GDPR Compliant
HQ Country	Sweden
Ownership	European-owned
Foreign Disclosure Exposure	Not yet verified
Data Hosting Location	European Union
EU Servers Available
Data Processing Agreement	View DPA
Sub-processor List	Not verified
Schrems II Risk	Low Risk
SCCs in Place
Last Verified	5 August 2026
Notes	Sweden company; data processed in the EU. Compliance fields set from public sources, pending formal verification.

About Rule

Swedish Email & SMS Marketing Automation

Rule is a Swedish marketing automation platform built around personalized customer journeys across email and SMS. It targets teams that want data-driven communication without a steep learning curve.

What Rule Does

Email campaigns: Brand-matched templates, fast to deploy
SMS & RCS: High-engagement mobile messaging
Marketing automation: Visual customer-journey builder
Segmentation: Behaviour and data-driven targeting
Integrations: 100+ connectors (Shopify, Zapier, Google, and more)

Rule sits between email marketing and full marketing automation, making it a strong EU choice for teams scaling beyond basic newsletters.

Key Features

Email campaigns: Brand-matched templates

SMS & RCS: Mobile messaging

Marketing automation: Visual journey builder

Segmentation: Data-driven targeting

Integrations: 100+ connectors

Pros & Cons

Email and SMS automation in one platform

Swedish company; EU data handling, DPA available

Large integration catalogue

Pricing not transparently listed

More than smaller teams may need

Replaces

Mailchimp

Rule GDPR & data protection: common questions

Is Rule GDPR compliant?

Yes. On the evidence we checked, Rule meets the requirements European businesses usually need. Rule is a European company headquartered in Sweden, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.

Where does Rule store data?

Rule hosts data within the European Union.

Does Rule offer a Data Processing Agreement (DPA)?

Yes. Rule publishes a DPA at https://www.rule.io/rule-data-processing-agreement/. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.

What a DPA has to cover →