Smaily
GDPR CompliantEstonian email marketing and automation tool focused on simplicity and GDPR-grade data protection.
GDPR Compliance Data
Verified from vendor documentation| GDPR Status | GDPR Compliant |
| HQ Country | Estonia |
| Ownership | European-owned |
| Foreign Disclosure Exposure | Not yet verified |
| Data Hosting Location | European Union“Datacenter location: Amazon cloud, Ireland (EU).” |
| EU Servers Available | |
| Data Processing Agreement | Not verified |
| Sub-processor List | View sub-processors |
| Schrems II Risk | Low Risk |
| SCCs in Place | |
| Last Verified | 5 August 2026 |
How we reached this
Estonia company; data processed in the EU. Compliance fields set from public sources, pending formal verification. DPA evidence audit 2026-08-24: no data processing agreement found at a public URL and no on-request statement located. This is not a finding that none exists.
About Smaily
Intentionally Simple Email Marketing from Estonia
Smaily is an Estonian email marketing platform built around a simple idea: do newsletters and automation well, without the bloat. It pairs an easy editor with strong data protection and personal customer support.
What Smaily Does
- Email campaigns: Drag-and-drop template editor
- Automation: Welcome series, abandoned cart and lifecycle workflows
- Landing pages: Built-in builder for lead capture
- Transactional email: Newly added transactional delivery
- Integrations: Connect your store and apps
As an Estonian, ISO-certified provider, Smaily is a straightforward GDPR-compliant email choice for teams that value simplicity over feature sprawl.
Key Features
Pros & Cons
Categories
Replaces
Smaily GDPR & data protection: common questions
Is Smaily GDPR compliant?
Yes. On the evidence we checked, Smaily meets the requirements European businesses usually need. Smaily is a European company headquartered in Estonia, data is hosted within the European Union. Every claim on this page links to the vendor's own documentation.
Where does Smaily store data?
Smaily states: "Datacenter location: Amazon cloud, Ireland (EU).". Data is hosted within the European Union.
Does Smaily offer a Data Processing Agreement (DPA)?
We could not locate a published DPA for Smaily. That does not mean one is unavailable. Many vendors provide it on request or inside the account area rather than publishing it. Ask before you sign.
What a DPA has to cover →Is Smaily a European company?
Yes. Smaily is headquartered in Estonia and, as far as we can establish, European-owned.
Who are Smaily's sub-processors?
Smaily publishes its sub-processor list at https://smaily.com/subprocessors/. Worth reading: a vendor hosting in the EU can still route data through non-EU sub-processors, which is where residency claims usually come apart.
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Spotted something wrong?
Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.
If you work at Smaily and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.