Smaily

GDPR Compliant

Estonian email marketing and automation tool focused on simplicity and GDPR-grade data protection.

🇪🇪Estonia🇪🇺EU Hosted🇪🇺 EuropeanFreemium

GDPR Compliance Data

Verified from vendor documentation

GDPR Status	GDPR Compliant
HQ Country	Estonia
Ownership	European-owned
Foreign Disclosure Exposure	Not yet verified
Data Hosting Location	European Union“Datacenter location: Amazon cloud, Ireland (EU).”
EU Servers Available
Data Processing Agreement	Not verified
Sub-processor List	View sub-processors
Schrems II Risk	Low Risk
SCCs in Place
Last Verified	5 August 2026
Notes	Estonia company; data processed in the EU. Compliance fields set from public sources, pending formal verification.

About Smaily

Intentionally Simple Email Marketing from Estonia

Smaily is an Estonian email marketing platform built around a simple idea: do newsletters and automation well, without the bloat. It pairs an easy editor with strong data protection and personal customer support.

What Smaily Does

Email campaigns: Drag-and-drop template editor
Automation: Welcome series, abandoned cart and lifecycle workflows
Landing pages: Built-in builder for lead capture
Transactional email: Newly added transactional delivery
Integrations: Connect your store and apps

As an Estonian, ISO-certified provider, Smaily is a straightforward GDPR-compliant email choice for teams that value simplicity over feature sprawl.

Key Features

Email campaigns: Drag-and-drop template editor

Automation: Welcome, cart and lifecycle workflows

Landing pages: Built-in lead capture

Transactional email: Built-in delivery

Integrations: E-commerce and app connections

Pros & Cons

Genuinely simple, fast to learn

Strong GDPR posture; ISO-certified

Estonian company with human support

Fewer advanced features than larger suites

Smaller integration catalogue

Replaces

Mailchimp

Smaily GDPR & data protection: common questions

Is Smaily GDPR compliant?

Yes. On the evidence we checked, Smaily meets the requirements European businesses usually need. Smaily is a European company headquartered in Estonia, data is hosted within the European Union. Every claim on this page links to the vendor's own documentation.

Where does Smaily store data?

Smaily states: "Datacenter location: Amazon cloud, Ireland (EU).". Data is hosted within the European Union.

Does Smaily offer a Data Processing Agreement (DPA)?

We could not locate a published DPA for Smaily. That does not mean one is unavailable. Many vendors provide it on request or inside the account area rather than publishing it. Ask before you sign.

What a DPA has to cover →

Is Smaily a European company?

Yes. Smaily is headquartered in Estonia and, as far as we can establish, European-owned.

Who are Smaily's sub-processors?

Smaily publishes its sub-processor list at https://smaily.com/subprocessors/. Worth reading: a vendor hosting in the EU can still route data through non-EU sub-processors, which is where residency claims usually come apart.