Smartly.io

AI-Powered Social Advertising at Scale

Smartly.io is a Finnish social advertising platform that automates creative production, campaign management, and performance optimization across all major social channels. Founded in 2013 in Helsinki, it serves enterprise brands like Uber, eBay, Zalando, and Disney.

Creative + Campaign Automation

Smartly.io combines two capabilities that most tools handle separately:

• AI creative generation: Automatically produce thousands of ad variations from templates, with dynamic elements (product images, prices, copy) that adapt per audience segment
• Cross-platform campaign management: Manage ads across Meta (Facebook/Instagram), TikTok, Snapchat, Pinterest, and Google from a single interface
• Automated optimization: AI adjusts budgets, bids, and creative rotation based on real-time performance data
• Dynamic creative optimization (DCO): Serve personalized ad creative to different audience segments automatically
• Reporting and insights: Unified performance dashboards across all platforms with custom attribution models

Enterprise European Ad Tech

Smartly.io is one of the largest European AI marketing companies, processing billions in ad spend annually. It is particularly strong for e-commerce and retail brands that need to produce high volumes of product-level creative. The platform integrates with product catalogs, CDPs, and analytics tools.