Smartly.io

GDPR Compliant

Finnish AI-powered social advertising platform for automated creative and campaign management.

🇫🇮Finland🇪🇺EU Hosted🇪🇺 EuropeanPaidfrom Custom pricing

GDPR Compliance Data

Verified from vendor documentation

GDPR Status	GDPR Compliant
HQ Country	Finland
Ownership	European-owned
Foreign Disclosure Exposure	Not yet verified
Data Hosting Location	European Union
EU Servers Available
Data Processing Agreement	View DPA
Sub-processor List	View sub-processors
Schrems II Risk	Low Risk
SCCs in Place
Last Verified	5 August 2026
Notes	Finnish company with EU data processing.

About Smartly.io

AI-Powered Social Advertising at Scale

Smartly.io is a Finnish social advertising platform that automates creative production, campaign management, and performance optimization across all major social channels. Founded in 2013 in Helsinki, it serves enterprise brands like Uber, eBay, Zalando, and Disney.

Creative + Campaign Automation

Smartly.io combines two capabilities that most tools handle separately:

AI creative generation: Automatically produce thousands of ad variations from templates, with dynamic elements (product images, prices, copy) that adapt per audience segment
Cross-platform campaign management: Manage ads across Meta (Facebook/Instagram), TikTok, Snapchat, Pinterest, and Google from a single interface
Automated optimization: AI adjusts budgets, bids, and creative rotation based on real-time performance data
Dynamic creative optimization (DCO): Serve personalized ad creative to different audience segments automatically
Reporting and insights: Unified performance dashboards across all platforms with custom attribution models

Enterprise European Ad Tech

Smartly.io is one of the largest European AI marketing companies, processing billions in ad spend annually. It is particularly strong for e-commerce and retail brands that need to produce high volumes of product-level creative. The platform integrates with product catalogs, CDPs, and analytics tools.

Key Features

AI creative generation: Automated ad creative production at scale

Cross-platform management: Meta, TikTok, Snapchat, Pinterest, Google

Dynamic creative optimization: Personalized ads per audience segment

Automated budget optimization: AI-driven bid and budget allocation

Unified reporting: Cross-platform performance dashboards

Product catalog integration: Dynamic product ads from your feed

Pros & Cons

Handles both creative production and campaign management

Enterprise-grade scale for high-volume advertisers

Finnish company with EU data processing

Enterprise pricing, not suited for small businesses

Requires sales contact for onboarding

Smartly.io on EuropeanMartech

Ranked in

Best European Social Media Management Software

Smartly.io GDPR & data protection: common questions

Is Smartly.io GDPR compliant?

Yes. On the evidence we checked, Smartly.io meets the requirements European businesses usually need. Smartly.io is a European company headquartered in Finland, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.

Where does Smartly.io store data?

Smartly.io hosts data within the European Union.

Does Smartly.io offer a Data Processing Agreement (DPA)?

Yes. Smartly.io publishes a DPA at https://www.smartly.io/data-processing-agreement. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.

What a DPA has to cover →

Is Smartly.io a European company?

Yes. Smartly.io is headquartered in Finland and, as far as we can establish, European-owned.

Who are Smartly.io's sub-processors?

Smartly.io publishes its sub-processor list at https://www.smartly.io/sub-processors. Worth reading: a vendor hosting in the EU can still route data through non-EU sub-processors, which is where residency claims usually come apart.