TAGGRS
Partially CompliantDutch server-side tag management platform from TAGGRS B.V. in Heerenveen, offering GTM server-side hosting and a Meta Conversions API gateway on infrastructure the vendor states is European.
GDPR Compliance Data
Not independently verified| GDPR Status | Partially Compliant |
| HQ Country | Netherlands |
| Ownership | European-owned |
| Foreign Disclosure Exposure | Not yet verified |
| Data Hosting Location | European Union"European independent infrastructure with UpCloud, full GDPR compliance and first-party data ownership" (taggrs.io homepage) and "TAGGRS' independent infrastructure of European servers ensures data residency, supporting your compliance with global privacy laws" (taggrs.io/use-cases/dpo-and-privacy-officer/, read raw 2026-09-07). Neither claim could be cross-checked against TAGGRS's own privacy statement or DPA text, which returned a Vercel bot-protection checkpoint (HTTP 429) on direct and automated fetch attempts throughout verification. |
| EU Servers Available | |
| Data Processing Agreement | Not verified |
| Sub-processor List | Not verified |
| Schrems II Risk | Unknown |
| SCCs in Place | |
| Last Verified | 7 September 2026 |
How we reached this
Dutch legal entity: TAGGRS B.V., KVK 90185943, Poststraat 131, 8448 EB Heerenveen, Netherlands, per the archived privacy statement (web.archive.org snapshot of taggrs.io/legal/privacy, captured 2026-05-20, read 2026-09-07 after the live dashboard.taggrs.io/legal/privacy page returned HTTP 429 on every direct-curl and WebFetch attempt). PARTIAL rather than COMPLIANT because the actual legal text available for review is thin: the archived privacy statement covers purposes, a seven-year retention period, and Google Analytics as the only named analytics processor, but does not itself name a hosting provider, a server region, a sub-processor list, or an international-transfer safeguard (no SCC clause found), so sccInPlace is recorded as false and schremsIIRisk UNKNOWN rather than assessed as low risk. The legal navigation (seen via a second Wayback snapshot of taggrs.io/legal) lists a "Processing Agreement" for both the Server GTM and Meta CAPI Gateway products, indicating a DPA likely exists, but the document itself could not be opened due to the same bot-protection wall, so dpaEvidence is NOT_LOCATED rather than PUBLISHED -- this reflects an inability to verify, not evidence that no DPA exists. dataHostingLocation is recorded as EU on the vendor's own repeated marketing claim (UpCloud, named European countries), which is plausible and specific enough to credit, but extraterritorialExposure is UNKNOWN rather than NONE because the dashboard application itself sits behind Vercel (a US company) per the security-checkpoint page reached during verification, and nothing found clarifies whether that touches tracking/customer data or only the account UI.
About TAGGRS
Managed sGTM Hosting, Dutch-Built
Where Google Tag Manager's server-side container is something you deploy and run yourself, TAGGRS sells the hosting and maintenance: a managed sGTM instance plus a two-click Meta Conversions API gateway, aimed at agencies and brands who want server-side tracking without owning the infrastructure.
What It Does
- Server GTM hosting, fully managed, working with any CMS, CMP or marketing tool
- Meta CAPI Gateway, a zero-code, two-click route for consented first-party data to Meta
- A free tracking checker that scans a site for pixels, server-side connections, cookies and consent settings, with per-issue fixes
- Guides and connectors for GA4, Facebook, Google Ads, LinkedIn, TikTok, Pinterest, Snapchat, Shopify and HubSpot server-side setups
- ISO/IEC 27001:2022 certification, cited on both the homepage and the DPO-focused use-case page
- SSO for Enterprise plans via SAML/OIDC identity providers
Pricing
A free plan covers up to 10,000 requests/month. Paid plans start at €25/month for 750,000 requests, scaling to custom Enterprise packages for volumes up to 50 million requests/month.
A Dutch Company, With Infrastructure Claims That Could Not Be Fully Verified
Operated by TAGGRS B.V., KVK (Dutch Chamber of Commerce) number 90185943, Poststraat 131, 8448 EB Heerenveen, Netherlands. The marketing site states "European independent infrastructure with UpCloud, full GDPR compliance and first-party data ownership," and a use-case page adds "TAGGRS' independent infrastructure of European servers ensures data residency," naming NL, DE, BE, FR, SE and NO as server locations elsewhere on the site.
That claim could not be cross-checked against TAGGRS's own legal text, however. The dedicated legal pages at dashboard.taggrs.io returned a Vercel bot-protection checkpoint on every direct request during verification, including through an automated fetch, so this listing relies on a May 2026 archive snapshot of the privacy statement instead. That snapshot is short and generic: it names the entity and address, states a seven-year retention period and Google Analytics for analytics cookies, but does not itself name a hosting provider, a server region, any sub-processor, or an international-transfer safeguard. A "Processing Agreement" is listed in the legal navigation for both the Server GTM and Meta CAPI products, so a DPA likely exists, but its content could not be opened to confirm what it says. The dashboard app itself sits behind Vercel, a US company, per the checkpoint page reached during verification; whether that touches customer tracking data or only the account UI is not stated anywhere found.
Where It Fits
The direct comparison is Tracklution, also managed server-side tracking with a published DPA and a named, verifiable EU hosting region; TAGGRS is Dutch rather than Finnish and leans harder on its infrastructure-sovereignty pitch without the same paper trail behind it in what could be verified here. See also the wider Tag Management category.
Key Features
Pros & Cons
Categories
Replaces
TAGGRS GDPR & data protection: common questions
Is TAGGRS GDPR compliant?
Partly. TAGGRS meets some of the requirements, with caveats worth reading before you commit. TAGGRS is a European company headquartered in Netherlands, data is hosted within the European Union.
Where does TAGGRS store data?
TAGGRS states: ""European independent infrastructure with UpCloud, full GDPR compliance and first-party data ownership" (taggrs.io homepage) and "TAGGRS' independent infrastructure of European servers ensures data residency, supporting your compliance with global privacy laws" (taggrs.io/use-cases/dpo-and-privacy-officer/, read raw 2026-09-07). Neither claim could be cross-checked against TAGGRS's own privacy statement or DPA text, which returned a Vercel bot-protection checkpoint (HTTP 429) on direct and automated fetch attempts throughout verification.". Data is hosted within the European Union.
Does TAGGRS offer a Data Processing Agreement (DPA)?
We could not locate a published DPA for TAGGRS. That does not mean one is unavailable. Many vendors provide it on request or inside the account area rather than publishing it. Ask before you sign.
What a DPA has to cover →Is TAGGRS a European company?
Yes. TAGGRS is headquartered in Netherlands and, as far as we can establish, European-owned.
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Spotted something wrong?
Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.
If you work at TAGGRS and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.