AB Tasty
A/B Testing · France
French A/B testing and personalization platform with EU data hosting.
What is AB Tasty?
Smart Experimentation for European Enterprises
AB Tasty is a Paris-based experimentation and personalization platform trusted by brands like Sephora, Decathlon, and L'Occitane. It enables product and marketing teams to run A/B tests, feature experiments, and AI-powered personalization, all with data hosted in the EU.
Built for Product and Marketing Teams
AB Tasty bridges the gap between product development and marketing optimization:
- A/B and multivariate testing: Test designs, copy, layouts, and features with statistical rigor
- Feature flagging. Roll out features progressively with full control over who sees what
- AI-powered recommendations. Personalize product and content recommendations in real time
- Server-side and client-side testing. Flexible experimentation across your full stack
Enterprise-Grade Compliance
As a French company, AB Tasty processes all data within the EU by default. The platform is designed for organizations that need to move fast without compromising on data sovereignty.
Key Features
Pricing
Enterprise
Popular- A/B and multivariate testing
- Feature flagging
- AI personalization
- Server-side testing
- Dedicated support
Ready to try AB Tasty?
Contact for pricing
Pros & Cons
Replaces
Company and data
Who you are buying from, and where your data goes.
- Company based in
- France
- Ownership
- European-owned
- Data hosted
- In the EU
- Data processing agreement
- Not reviewed yet
Full privacy and compliance record (show)
GDPR Compliance Data
Not independently verified| GDPR Status | GDPR Compliant |
| HQ Country | France |
| Ownership | European-owned |
| Foreign Disclosure Exposure | Not yet verified |
| Data Hosting Location | European Union |
| EU Servers Available | |
| Data Processing Agreement | Not verified |
| Sub-processor List | Not verified |
| Schrems II Risk | Low Risk |
| SCCs in Place |
How we reached this
DPA evidence audit 2026-08-24: no data processing agreement found at a public URL and no on-request statement located. This is not a finding that none exists.
Categories
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Questions about AB Tasty
Is AB Tasty GDPR compliant?
Yes. On the evidence we checked, AB Tasty meets the requirements European businesses usually need. AB Tasty is a European company headquartered in France, data is hosted within the European Union.
Where does AB Tasty store data?
AB Tasty hosts data within the European Union.
Does AB Tasty offer a Data Processing Agreement (DPA)?
We could not locate a published DPA for AB Tasty. That does not mean one is unavailable. Many vendors provide it on request or inside the account area rather than publishing it. Ask before you sign.
What a DPA has to cover →Is AB Tasty a European company?
Yes. AB Tasty is headquartered in France and, as far as we can establish, European-owned.
Spotted something wrong?
Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.
If you work at AB Tasty and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.