AB Tasty

Smart Experimentation for European Enterprises

AB Tasty is a Paris-based experimentation and personalization platform trusted by brands like Sephora, Decathlon, and L'Occitane. It enables product and marketing teams to run A/B tests, feature experiments, and AI-powered personalization — all with data hosted in the EU.

Built for Product and Marketing Teams

AB Tasty bridges the gap between product development and marketing optimization:

• A/B and multivariate testing — Test designs, copy, layouts, and features with statistical rigor
• Feature flagging — Roll out features progressively with full control over who sees what
• AI-powered recommendations — Personalize product and content recommendations in real time
• Server-side and client-side testing — Flexible experimentation across your full stack

Enterprise-Grade Compliance

As a French company, AB Tasty processes all data within the EU by default. The platform is designed for organizations that need to move fast without compromising on data sovereignty.