AB Tasty

GDPR Compliant

French A/B testing and personalization platform with EU data hosting.

🇫🇷France🇪🇺EU Hosted🇪🇺 EuropeanPaidfrom Contact for pricing

GDPR Compliance Data

Not independently verified

GDPR Status	GDPR Compliant
HQ Country	France
Ownership	European-owned
Foreign Disclosure Exposure	Not yet verified
Data Hosting Location	European Union
EU Servers Available
Data Processing Agreement	Not verified
Sub-processor List	Not verified
Schrems II Risk	Low Risk
SCCs in Place

About AB Tasty

Smart Experimentation for European Enterprises

AB Tasty is a Paris-based experimentation and personalization platform trusted by brands like Sephora, Decathlon, and L'Occitane. It enables product and marketing teams to run A/B tests, feature experiments, and AI-powered personalization, all with data hosted in the EU.

Built for Product and Marketing Teams

AB Tasty bridges the gap between product development and marketing optimization:

A/B and multivariate testing: Test designs, copy, layouts, and features with statistical rigor
Feature flagging. Roll out features progressively with full control over who sees what
AI-powered recommendations. Personalize product and content recommendations in real time
Server-side and client-side testing. Flexible experimentation across your full stack

Enterprise-Grade Compliance

As a French company, AB Tasty processes all data within the EU by default. The platform is designed for organizations that need to move fast without compromising on data sovereignty.

Key Features

A/B and multivariate testing: Test multiple variations simultaneously with statistical significance

Feature flagging: Progressive rollouts with audience targeting

AI-powered personalization: Automatic content and product recommendations

Server-side experimentation: Full-stack testing beyond the browser

Visual editor: No-code experiment creation for marketers

Pros & Cons

Enterprise-grade with strong European client base

Combines experimentation and feature management

Full EU data hosting by default

Enterprise pricing, not suited for small businesses

Requires sales contact for pricing

Pricing

Enterprise

Popular

Custom

A/B and multivariate testing
Feature flagging
AI personalization
Server-side testing
Dedicated support

Replaces

Optimizely

AB Tasty GDPR & data protection: common questions

Is AB Tasty GDPR compliant?

Yes. On the evidence we checked, AB Tasty meets the requirements European businesses usually need. AB Tasty is a European company headquartered in France, data is hosted within the European Union.

Where does AB Tasty store data?

AB Tasty hosts data within the European Union.

Does AB Tasty offer a Data Processing Agreement (DPA)?

We could not locate a published DPA for AB Tasty. That does not mean one is unavailable. Many vendors provide it on request or inside the account area rather than publishing it. Ask before you sign.

What a DPA has to cover →