Convert Experiences

Privacy-First A/B Testing from the Netherlands

Convert Experiences is a Dutch A/B testing and personalization platform that puts privacy at the center of experimentation. Founded in 2009 in Amsterdam, it is one of the few testing tools that stores no personal data and uses no third-party cookies by design.

Experimentation Without Privacy Trade-offs

Convert provides the testing capabilities teams need without the data baggage:

• A/B and multivariate testing: Test page variations with a visual editor or code-based changes
• Split URL testing: Direct traffic between different page versions for larger redesigns
• Personalization: Show targeted content based on visitor segments, geography, device, or behavior
• Advanced targeting: Target experiments by URL, cookie, JavaScript condition, or data layer values
• Statistical engine: SmartStats uses Bayesian and frequentist methods to call winners accurately
• Flicker-free deployment: Async snippet loading prevents the visual flash common with other testing tools

Built for Privacy-Conscious Teams

Convert is certified carbon neutral and has been recognized as a privacy leader among A/B testing platforms. It does not track individual visitors, does not use third-party cookies, and processes all data within the EU. For teams that need to run experiments on sites where Optimizely or VWO would create compliance concerns, Convert is purpose-built.