Salesflare

A CRM That Fills Its Own Fields

Salesflare's design starts from the observation that sales teams do not update CRMs. It reads email, calendar and phone activity and builds contact and company records from it, enriches them from public sources, and surfaces what needs following up rather than waiting for someone to log it.

The result is a pipeline tool aimed at small B2B teams that want the reporting without the data entry discipline that Salesforce assumes. Gmail, Outlook and LinkedIn sidebars keep it in the tools sales people already have open.

Belgian, With Documentation Gaps

The terms name "Salesflare BVBA, a company incorporated in Belgium having its registered office at Rijnkaai 37 box 4, 2000 Antwerp, Belgium", with exclusive jurisdiction in Antwerp. That is a straightforward European company.

The compliance documentation is where this listing loses marks. The public privacy policy is a generic iubenda template. It names Google Cloud Storage as a hosting service but states no region, names no legal entity as controller, and links no data processing agreement. The sub-processor position is "the updated list of these parties may be requested from the Owner at any time", which is not a published list.

Google Cloud is operated by a US company, so wherever the region is, the CLOUD Act reaches the host. Without a stated region we cannot say whether the data is even physically in Europe.

What to Ask

For a small team this may be a formality. For anyone whose processing register needs to name a hosting region and a sub-processor list, request both in writing before signing, along with a DPA. A Belgian company should have no difficulty providing them; it simply has not published them.

Other European CRMs, several with far better documentation, are listed under CRM.