Brevo vs MailerLite: Which European Email Tool Wins?
Both Brevo and MailerLite are European, EU-hosted and GDPR-compliant — so this isn't a compliance question, it's a fit question. Brevo is the all-in-one marketing stack; MailerLite is the focused, design-led email tool. Here's how to pick between two genuinely good options.
The verdict
Pick Brevo if you want one platform to run email, SMS and a light CRM together — it's the better fit for SMBs consolidating their stack. Pick MailerLite if email is your focus and you value a clean, fast, beautifully simple tool over breadth. Both are EU-hosted and compliant, so you can choose on fit alone and not worry about the data question.
Frequently asked questions
Are both Brevo and MailerLite GDPR-compliant?
Yes — both are European-owned, host data in the EU, and offer DPAs. Compliance isn't the deciding factor here; feature scope and ease of use are.
Which is cheaper, Brevo or MailerLite?
Pricing is close and depends on volume. Brevo prices by emails sent; MailerLite by subscriber count. Lean lists often favour MailerLite; high-volume senders often favour Brevo.
Which has better automation?
Brevo offers deeper, more branching automation suited to multichannel journeys; MailerLite's automation is simpler and faster to set up for straightforward sequences.