Omnisend

Partially Compliant

E-commerce email and SMS marketing automation from Lithuania.

🇱🇹Lithuania🇪🇺EU Hosted🇪🇺 EuropeanFreemiumfrom Free up to 250 contacts

GDPR Compliance Data

Verified from vendor documentation

GDPR Status	Partially Compliant
HQ Country	Lithuania
Ownership	European-owned
Foreign Disclosure Exposure	Not yet verified
Data Hosting Location	European Union“… r data events Google Cloud EMEA Limited Ireland; 70 Sir John Rogerson s Quay, Dublin 2, D02 R296 Cloud, identity, corporate email, office suite and website traffic analysis provider E-HAWK, LLC United States; 26F Congres …”
EU Servers Available
Data Processing Agreement	View DPA
Sub-processor List	Not verified
Schrems II Risk	Medium Risk
SCCs in Place
Last Verified	5 August 2026
Notes	Lithuanian company, EU data processing

About Omnisend

E-Commerce Marketing Automation from Lithuania

Omnisend is a Lithuanian marketing automation platform built specifically for e-commerce. It combines email, SMS, and push notification campaigns with deep integrations for Shopify, WooCommerce, and BigCommerce, used by over 125,000 brands worldwide.

Purpose-Built for Online Stores

Omnisend understands e-commerce workflows:

Pre-built automations: Welcome series, abandoned cart, post-purchase, and win-back flows
Email + SMS + push. Reach customers on every channel from one platform
Product recommendations. AI-powered product suggestions in emails and SMS
Segmentation: Segment by purchase behavior, browsing history, and lifecycle stage
Revenue attribution. See exactly how much revenue each campaign generates

125,000+ Brands Trust Omnisend

As a Lithuanian company, Omnisend processes data within the EU and is fully GDPR compliant. The free plan includes up to 250 contacts and 500 emails per month.

Key Features

Pre-built automations: Abandoned cart, welcome, and win-back workflows

Multi-channel: Email, SMS, and push notifications from one platform

Product recommendations: AI-powered personalization in campaigns

E-commerce segmentation: Purchase behavior and lifecycle targeting

Revenue attribution: Track campaign-driven revenue directly

Pros & Cons

Deep e-commerce integrations (Shopify, WooCommerce, BigCommerce)

Pre-built automation templates save setup time

Free plan available for small stores

Not suited for non-e-commerce businesses

SMS pricing can add up for high-volume senders

Pricing

Free

$0/mo

250 contacts
500 emails/mo
Pre-built templates
Sales reporting

Standard

Popular

$16/mo

500 contacts
6,000 emails/mo
Automation workflows
A/B testing

Pro

$59/mo

2,500 contacts
Unlimited emails
SMS marketing
Advanced reporting

Replaces

Mailchimp

ActiveCampaign

Omnisend on EuropeanMartech

Ranked in

Best GDPR-Compliant Email Marketing Software

Ranked in

Best European Marketing Automation Platforms

Comparison

Omnisend vs Mailchimp: Best for Ecommerce Email?

Omnisend GDPR & data protection: common questions

Is Omnisend GDPR compliant?

Partly. Omnisend meets some of the requirements, with caveats worth reading before you commit. Omnisend is a European company headquartered in Lithuania, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.

Where does Omnisend store data?

Omnisend states: "… r data events Google Cloud EMEA Limited Ireland; 70 Sir John Rogerson s Quay, Dublin 2, D02 R296 Cloud, identity, corporate email, office suite and website traffic analysis provider E-HAWK, LLC United States; 26F Congres …". Data is hosted within the European Union.

Does Omnisend offer a Data Processing Agreement (DPA)?

Yes. Omnisend publishes a DPA at https://www.omnisend.com/data-processing-agreement/. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.

What a DPA has to cover →