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Omnisend

Partially Compliant

E-commerce email and SMS marketing automation from Lithuania.

🇱🇹Lithuania🇪🇺EU Hosted🇪🇺 EuropeanFreemiumfrom Free up to 250 contacts
Omnisend website screenshot

GDPR Compliance Data

Verified from vendor documentation
GDPR Status
Partially Compliant
HQ CountryLithuania
OwnershipEuropean-owned
Foreign Disclosure ExposureNot yet verified
Data Hosting Location
European Union“… r data events Google Cloud EMEA Limited Ireland; 70 Sir John Rogerson s Quay, Dublin 2, D02 R296 Cloud, identity, corporate email, office suite and website traffic analysis provider E-HAWK, LLC United States; 26F Congres …”
EU Servers Available
Data Processing AgreementView DPA
Sub-processor ListNot verified
Schrems II Risk
Medium Risk
SCCs in Place
Last Verified5 August 2026

How we reached this

Lithuanian company, EU data processing

About Omnisend

E-Commerce Marketing Automation from Lithuania

Omnisend is a Lithuanian marketing automation platform built specifically for e-commerce. It combines email, SMS, and push notification campaigns with deep integrations for Shopify, WooCommerce, and BigCommerce, used by over 125,000 brands worldwide.

Purpose-Built for Online Stores

Omnisend understands e-commerce workflows:

  • Pre-built automations: Welcome series, abandoned cart, post-purchase, and win-back flows
  • Email + SMS + push. Reach customers on every channel from one platform
  • Product recommendations. AI-powered product suggestions in emails and SMS
  • Segmentation: Segment by purchase behavior, browsing history, and lifecycle stage
  • Revenue attribution. See exactly how much revenue each campaign generates

125,000+ Brands Trust Omnisend

As a Lithuanian company, Omnisend processes data within the EU and is fully GDPR compliant. The free plan includes up to 250 contacts and 500 emails per month.

Key Features

Pre-built automations: Abandoned cart, welcome, and win-back workflows
Multi-channel: Email, SMS, and push notifications from one platform
Product recommendations: AI-powered personalization in campaigns
E-commerce segmentation: Purchase behavior and lifecycle targeting
Revenue attribution: Track campaign-driven revenue directly

Pros & Cons

Deep e-commerce integrations (Shopify, WooCommerce, BigCommerce)
Pre-built automation templates save setup time
Free plan available for small stores
Not suited for non-e-commerce businesses
SMS pricing can add up for high-volume senders

Pricing

Free

$0/mo
  • 250 contacts
  • 500 emails/mo
  • Pre-built templates
  • Sales reporting

Standard

Popular
$16/mo
  • 500 contacts
  • 6,000 emails/mo
  • Automation workflows
  • A/B testing

Pro

$59/mo
  • 2,500 contacts
  • Unlimited emails
  • SMS marketing
  • Advanced reporting

Omnisend GDPR & data protection: common questions

Is Omnisend GDPR compliant?

Partly. Omnisend meets some of the requirements, with caveats worth reading before you commit. Omnisend is a European company headquartered in Lithuania, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.

Where does Omnisend store data?

Omnisend states: "… r data events Google Cloud EMEA Limited Ireland; 70 Sir John Rogerson s Quay, Dublin 2, D02 R296 Cloud, identity, corporate email, office suite and website traffic analysis provider E-HAWK, LLC United States; 26F Congres …". Data is hosted within the European Union.

Does Omnisend offer a Data Processing Agreement (DPA)?

Yes. Omnisend publishes a DPA at https://www.omnisend.com/data-processing-agreement/. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.

What a DPA has to cover

Is Omnisend a European company?

Yes. Omnisend is headquartered in Lithuania and, as far as we can establish, European-owned.

Spotted something wrong?

Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.

If you work at Omnisend and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.