European Alternative to Gainsight

Customer Success That Ties to Revenue

Planhat tracks customer health scores based on product usage, support interactions, and engagement signals. When an account's health drops, automated playbooks trigger the right intervention. When expansion signals appear, the platform surfaces upsell opportunities.

Named a Leader in the 2025 Gartner Magic Quadrant for Customer Success Management Platforms. Used by B2B SaaS companies that need to prove CS contributes to revenue, not just reduces churn.

Swedish company, headquartered in Stockholm. Custom pricing based on customer volume.

Customer Success Without Enterprise Complexity

Custify provides the core customer success toolkit (health scores, playbooks, lifecycle management, 360-degree customer views) at a level that works for SMB and mid-market SaaS companies. You don't need a 50-person CS team to get value from the platform.

AI features predict churn risk and identify expansion opportunities based on usage patterns. The platform integrates with Salesforce, HubSpot, Intercom, and Stripe to build unified customer profiles.

Romanian company. Custom pricing.

A Gainsight-Shaped Platform From a Much Smaller Company

Velaris was founded in 2020 and has raised roughly €4.7M, which places it well below Gainsight's scale but gives it enough runway to build a genuinely full platform rather than a thin wrapper. Engineering and delivery run partly out of a Sri Lanka office alongside the UK headquarters, which is a normal SaaS staffing pattern and does not change where the company is incorporated or who controls it.

The Four Modules

• View: account and contact management with AI-generated summaries and a customer 360, including custom objects
• Analyze: health scoring, surveys, reporting dashboards, and AI-driven conversation analysis with sentiment scoring
• Orchestrate: workflow automations and email campaigns for proactive outreach
• Execute: playbooks, success plans and task management

Velaris also sells a separate Customer Portal for onboarding and a support-ticket product with an embedded AI agent, both add-ons to the core platform.

Pricing Is Quote-Only

The pricing page states "All the tools you need in one license. 5 users. Unlimited viewers. Add-ons available," with no published figure; every plan requires a custom estimate from sales. That puts evaluation a call behind Skalin and Akita, both of which at least publish a starting number.

Two Documents, Two Different Answers on Hosting

This is the detail worth reading closely if data location matters to you. Velaris's privacy policy is vague, promising only that data stays "within the Territory" (defined as the United Kingdom) absent a transfer. Its separate Data Processing Addendum is much better: Annex B names Amazon Web Services (EMEA) SARL in Luxembourg as hosting provider, Anthropic Ireland, Limited for AI-generated insights, and Tinybird Labs in Madrid for analytics, with the full EU/UK Standard Contractual Clauses annexed to the document itself. The security portal separately describes hosting only as "Amazon Web Services (AWS)," no region given.

Read together, the DPA is the strongest evidence and points to EU (Luxembourg) hosting, but the privacy policy's own language about the UK "Territory" doesn't fully square with that, so this listing rates the gap as PARTIAL rather than resolving it in Velaris's favour. Because the ultimate hosting and AI-processing providers, AWS and Anthropic, are US companies regardless of the EU or Irish entity actually holding the contract, US_CLOUD_ACT exposure applies the same way it does for Vainu on AWS or SEO.AI on AWS.

The Company

MANANTIAL LTD, trading as Velaris, incorporated in England and Wales, company number 13088838. UK incorporation means UK jurisdiction rather than EU membership: the same distinction that applies to EmailOctopus and every other UK vendor on this site.

Where It Fits

Against Gainsight, the category incumbent Velaris is positioned to unseat: Velaris is smaller, less proven at enterprise scale, and quote-only on price, but ships a comparable module set with better sub-processor transparency than most vendors this size manage. See also Skalin and Akita in customer success, both smaller still and both EU-incorporated.

Built for the 1-15 Person CS Team, Not the Enterprise

Where Gainsight and even Velaris are built to scale into large, multi-segment CS organisations, Skalin's stated target is much narrower: early-stage B2B SaaS companies with a customer success team of one to fifteen people. That focus shows up in the pricing and the feature set, both of which are simpler and cheaper than the category norm.

What's In the Product

• 360° customer view pulling account data into one place
• AI-native Health Score, built into the core plan rather than sold as an add-on
• Project management for onboarding and implementation work
• Smart Alerts and Playbooks for proactive, repeatable processes
• An AI-powered assistant and analytics dashboard
• Full API access on the standard plan

The Add-Ons tier, sold separately on a "let's talk" basis, adds an opportunity pipeline, team monitoring, customer goals, a customer portal and a dedicated CSM, capabilities that a larger platform would usually bundle into its top plan.

One Plan, One Published Price

Skalin sells a single Scale plan at €569/month billed annually (€699/month billed monthly, with a one-year commitment), including 5 full-access seats and unlimited read-only licenses, no setup fee. That is refreshingly simple next to Velaris's quote-only pricing, though it is still a meaningful monthly cost for a very early-stage company, and Skalin's own target segment (1-15 person CS teams) sits at the edge of what a bootstrapped startup can justify.

A Plain EU Hosting Claim, With Less Detail Than It Could Have

Skalin's privacy policy states without qualification: "Your personal data is hosted and processed in the European Union. No transfer of personal data is made to a country outside the European Union." That is a clean claim and, taken at face value, a stronger starting position than most vendors on this site who acknowledge US infrastructure somewhere in the stack.

The gap is specificity. No hosting provider or country is named beyond "European Union," there's no published sub-processor list, and the DPA referenced in the privacy policy ("please check our Data Processing Agreement") isn't linked to a public URL, only available by asking. For a company this size that's a normal state of affairs rather than a red flag, but it is short of what Vainu or Akita publish.

The Company

SKALIN, a French SAS (simplified joint-stock company) with capital of €5,000, registered office at 12 rue Belfort, 94170 Le Perreux-sur-Marne, France, registered with the Créteil Trade and Companies Register under 898 856 836, VAT FR08898856836. The marketing website itself is hosted by Umso Software Inc, a Canadian website builder, which is normal for a small company's front-end site and separate from where customer product data lives.

Where It Fits

Against Gainsight directly, Skalin is a fraction of the size and openly positioned for a much smaller buyer. Against Velaris and Akita, Skalin has the cleanest data-residency claim of the three but the least documentation behind it. See also customer success.

A Small, Focused CS Tool, Not a Gainsight-Scale Platform

Akita is run by a small team, publicly around six people, and that shows in the product's scope: it does account health scoring, task management, playbooks and a unified customer view well, without the breadth of modules a company the size of Gainsight ships. For a buyer who wants exactly that narrower job done, and done at a fraction of the price, it is worth the look; for a buyer who needs the full CS platform surface, the small team size is a real constraint on how fast the roadmap can move.

Core Features

• Customer segmentation with filters for fine-grained Account and Contact lists
• Task management and calendar views for day-to-day CS work
• Customer Health Scores, bespoke to Account and Contact
• Automated Playbooks for repeatable processes
• 360° Customer View assembled from over 100 SaaS integrations
• Personalized dashboards with key metrics and segments
• Listed on the Salesforce AppExchange, useful for teams standardised on Salesforce as the system of record

Pricing

Small Teams is $49/month (2 integrations, 2 full-access users, 4 read-only users). Growing Teams is $99/month (4 integrations, 4 full-access users, 8 read-only users, full API access). Enterprise is $499/month with custom integrations and a dedicated success engineer. Extra integrations or users are $29/month each on the lower tiers, and annual prepayment gets a 20% discount with no setup or cancellation fees.

An Irish Company, Vague on Where Data Actually Sits

Akita Ventures Limited, a private limited company registered in Ireland with number 540357, registered office NDRC, The Digital Exchange Building, Crane Street, Dublin 8, VAT IE3278514PH. Governing law is the Republic of Ireland.

Akita publishes a full Data Processing Agreement at a public URL, referencing the EU model clauses (Decision 2010/87/EU) for transfers, which is more than many vendors this size manage. But the separate security page is specific about the infrastructure and vague about where it sits:

Akita and your data is hosted on Amazon Web Services (AWS). AWS has designed their data center and network architecture to meet the requirements of the most security-sensitive organizations... AWS maintains several certifications and adheres to standards including SOC 1, SOC 2, SOC 3, ISO 27001, and PCI DSS Level 1.

No AWS region is named anywhere in the privacy policy, terms or security page, so while the certifications are real, a buyer can't confirm whether the data sits in Dublin, Frankfurt or Virginia from Akita's own documentation. Because AWS is a US company regardless of region, this carries US_CLOUD_ACT exposure the same way Vainu does.

Where It Fits

Against Gainsight: Akita is a small-team product at a fraction of the price and complexity, a reasonable fit for a company that has outgrown spreadsheets but doesn't need enterprise CS tooling yet. Against Velaris and Skalin, Akita is the AppExchange-native option and has the most explicit sub-processor law reference (the 2010/87/EU model clauses) of the three, offset by the least specific hosting-region claim. See also customer success.