European Web Analytics Software
European web analytics platforms for tracking website visitors, pageviews, conversions, and user behavior. With Google Analytics ruled illegal in multiple EU countries, European alternatives offer a clear compliance advantage: EU-only data hosting, no cookie requirements (in some cases), and no dependency on transatlantic data transfer frameworks. Compare on: dashboard usability, event tracking depth, e-commerce support, and whether the tool can be configured for cookie-free tracking to skip consent banners entirely. 28 tools listed.
Short on time? See our ranking: Best European Web Analytics Software, with who each one suits and what it costs.
Dreamdata
Danish B2B revenue attribution, joining CRM, ad and web data to show which touchpoints actually produced pipeline.
Stormly
Dutch product analytics using AI to surface the behaviour that predicts conversion and retention, rather than reporting pageviews.
Publytics
Italian cookieless analytics built for publishers and blogs, with author and article performance reporting and Google Analytics import.
Wide Angle Analytics
German privacy-first web analytics, built and hosted in the EU, with a choice of cookie or cookieless tracking and a custom tracking domain.
Vantevo Analytics
Italian cookieless web analytics with ecommerce tracking and Google Analytics import. Vendor states EU servers.
SealMetrics
Spanish consentless analytics for ecommerce, hosted in Dublin. Measures 100% of traffic without a consent banner.
Swetrix
Open-source, cookieless analytics processed on Hetzner servers in Germany. Ukrainian project. European, but outside the EU.
TelemetryDeck
German app and web analytics that anonymises on device. SDKs for Swift, Kotlin, JavaScript and React Native, run from Augsburg.
etracker
German web analytics with consent-free, cookieless tracking and a built-in consent and tag manager. Operated from Berlin by JustRelate.
Whatagraph
Lithuanian marketing reporting platform for agencies managing cross-channel performance data.
Supermetrics
Finnish marketing data integration platform connecting 150+ sources to your reporting tools.
TWIPLA
All-in-one website intelligence: analytics, heatmaps, and surveys, cookieless.
Replacing a US tool?
Head-to-head comparisons
Web Analytics compliance at a glance
- European-owned
- 18 of 28
- Hosting data in the EU
- 15 of 28
- Published DPA located
- 20 of 28
- Checked against vendor docs
- 16 of 28
Headquartered in: Germany (6), Netherlands (3), Denmark (2), Switzerland (2), Finland (2), United States (2), Italy (2), Spain (2), Canada (1), New Zealand (1), Poland (1), Estonia (1), Not disclosed (1), Ukraine (1), Lithuania (1).
7 listed here are not a European company. They are included because they can be used lawfully in the EU, we label the distinction rather than hide it.
European web analytics software: common questions
Which web analytics tools host data in the EU?
15 of the 28 web analytics tools listed here host data within the EU: Dreamdata, Glyphex, Mouseflow, OneLence, Pirsch Analytics, Piwik PRO and 9 more. A further 2 offer an EU region on some plans.
Which web analytics tools are European-owned?
18 of 28 are European-owned (Dreamdata, Glyphex, Mouseflow, OneLence, Pirsch Analytics, Piwik PRO and 12 more). The remainder (Fathom Analytics, Friendly Analytics, Matomo, PostHog, Rybbit, SealMetrics and 4 more) are listed because they are usable under GDPR, but they are not European companies, and we label them that way rather than hiding it.
Do these web analytics tools offer a Data Processing Agreement?
We located a published DPA for 20 of 28: Fathom Analytics, Friendly Analytics, Matomo, Mouseflow, OneLence, Pirsch Analytics and 14 more. Article 28 GDPR requires one whenever a provider processes personal data on your behalf. The others may still provide one on request. Many do not publish it.
What a DPA has to cover →Where are these web analytics companies based?
Across 15 countries: Germany (6), Netherlands (3), Denmark (2), Switzerland (2), Finland (2), United States (2), Italy (2), Spain (2), Canada (1), New Zealand (1), Poland (1), Estonia (1), Not disclosed (1), Ukraine (1), Lithuania (1).