Supermetrics
GDPR CompliantFinnish marketing data integration platform connecting 150+ sources to your reporting tools.
GDPR Compliance Data
Verified from vendor documentation| GDPR Status | GDPR Compliant |
| HQ Country | Finland |
| Ownership | European-owned |
| Foreign Disclosure Exposure | Not yet verified |
| Data Hosting Location | European Union“… Data in delivering the Service: Google Ireland Limited Country: Ireland Processing Activities: Servers, storage, databases, cloud services and functions Country/area where processing activities are carried out: USA, Net …” |
| EU Servers Available | |
| Data Processing Agreement | View DPA |
| Sub-processor List | View sub-processors |
| Schrems II Risk | Low Risk |
| SCCs in Place | |
| Last Verified | 5 August 2026 |
How we reached this
Finnish company with EU data processing. SOC 2 Type II certified. DPA evidence audit 2026-08-24: no data processing agreement found at a public URL and no on-request statement located. This is not a finding that none exists.
About Supermetrics
Your Marketing Data, All in One Place
Supermetrics is a Finnish marketing data platform that connects over 150 advertising, analytics, SEO, and social media sources to your reporting and analytics tools. Founded in 2013, it serves over 200,000 organizations including agencies, e-commerce brands, and enterprise marketing teams.
How It Works
Supermetrics acts as a data pipeline between your marketing platforms and your reporting tools:
- Data sources: Pull data from Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Plausible, Shopify, HubSpot, and 150+ other platforms
- Destinations: Send data to Google Sheets, Excel, Looker Studio, BigQuery, Snowflake, Power BI, and other BI tools
- Automated reporting: Schedule data refreshes and build auto-updating dashboards
- Data transformation: Clean, combine, and normalize data from multiple sources before it reaches your reports
- Custom metrics: Create calculated fields and blended metrics across platforms
Why Agencies and Marketing Teams Use Supermetrics
For marketing teams managing multiple channels, Supermetrics eliminates the manual work of downloading CSV exports and copy-pasting data between platforms. Agencies particularly benefit from the ability to create templated reports that pull live data for every client. All data processing happens within the EU, and the platform is SOC 2 Type II certified.
Key Features
Pros & Cons
Categories
Supermetrics GDPR & data protection: common questions
Is Supermetrics GDPR compliant?
Yes. On the evidence we checked, Supermetrics meets the requirements European businesses usually need. Supermetrics is a European company headquartered in Finland, data is hosted within the European Union, and a Data Processing Agreement is published. Every claim on this page links to the vendor's own documentation.
Where does Supermetrics store data?
Supermetrics states: "… Data in delivering the Service: Google Ireland Limited Country: Ireland Processing Activities: Servers, storage, databases, cloud services and functions Country/area where processing activities are carried out: USA, Net …". Data is hosted within the European Union.
Does Supermetrics offer a Data Processing Agreement (DPA)?
Yes. Supermetrics publishes a DPA at https://supermetrics.com/terms-of-service. A DPA is required under Article 28 GDPR whenever a provider processes personal data on your behalf.
What a DPA has to cover →Is Supermetrics a European company?
Yes. Supermetrics is headquartered in Finland and, as far as we can establish, European-owned.
Who are Supermetrics's sub-processors?
Supermetrics publishes its sub-processor list at https://supermetrics.com/subprocessors. Worth reading: a vendor hosting in the EU can still route data through non-EU sub-processors, which is where residency claims usually come apart.
Related Tools
Plausible Analytics
Lightweight, open-source, cookie-free web analytics. Fully GDPR compliant with EU data hosting.
Matomo
Leading open-source web analytics. Self-host in the EU or use cloud with EU hosting.
Mouseflow
Heatmaps, session replay, and behavior analytics. Danish company with EU-only data processing.
Spotted something wrong?
Martech moves fast. Vendors change hosting regions, get acquired, publish a new DPA or rewrite their pricing, and they rarely announce it. We check what we publish and date every compliance review, but some of what you see here will be out of date before we catch it.
If you work at Supermetrics and something on this page is wrong, tell us and we will fix it. Readers, same invitation. Pointing us at the page that proves it gets it changed fastest.