Supermetrics

Your Marketing Data, All in One Place

Supermetrics is a Finnish marketing data platform that connects over 150 advertising, analytics, SEO, and social media sources to your reporting and analytics tools. Founded in 2013, it serves over 200,000 organizations including agencies, e-commerce brands, and enterprise marketing teams.

How It Works

Supermetrics acts as a data pipeline between your marketing platforms and your reporting tools:

• Data sources: Pull data from Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Plausible, Shopify, HubSpot, and 150+ other platforms
• Destinations: Send data to Google Sheets, Excel, Looker Studio, BigQuery, Snowflake, Power BI, and other BI tools
• Automated reporting: Schedule data refreshes and build auto-updating dashboards
• Data transformation: Clean, combine, and normalize data from multiple sources before it reaches your reports
• Custom metrics: Create calculated fields and blended metrics across platforms

Why Agencies and Marketing Teams Use Supermetrics

For marketing teams managing multiple channels, Supermetrics eliminates the manual work of downloading CSV exports and copy-pasting data between platforms. Agencies particularly benefit from the ability to create templated reports that pull live data for every client. All data processing happens within the EU, and the platform is SOC 2 Type II certified.