European Web Analytics Software
European web analytics platforms for tracking website visitors, pageviews, conversions, and user behavior. With Google Analytics ruled illegal in multiple EU countries, European alternatives offer a clear compliance advantage: EU-only data hosting, no cookie requirements (in some cases), and no dependency on transatlantic data transfer frameworks. Compare on: dashboard usability, event tracking depth, e-commerce support, and whether the tool can be configured for cookie-free tracking to skip consent banners entirely. 24 tools listed.
Mouseflow
Heatmaps, session replay, and behavior analytics. Danish company with EU-only data processing.
Matomo
Leading open-source web analytics. Self-host in the EU or use cloud with EU hosting.
Plausible Analytics
Lightweight, open-source, cookie-free web analytics. Fully GDPR compliant with EU data hosting.
Glyphex
Finnish cookieless analytics on a sub-1KB script, hosted on Hetzner in Germany. No DPA is published, which is a problem for hosted use.
Rybbit
Open-source analytics with session replay and an EU-hosted cloud on Hetzner. Widely adopted, but it never names the company behind it.
Umami
Popular open-source, cookieless analytics. MIT licensed and easy to self-host, but the company behind the hosted cloud is registered in Delaware.
PostHog
US-owned open-source product analytics with session replay, feature flags and experiments. EU Cloud runs in Frankfurt, but the parent is American.
Friendly Analytics
Swiss Matomo-based analytics with a tag manager and cookieless tracking. Swiss, so outside the EU but covered by an adequacy decision.
Dreamdata
Danish B2B revenue attribution, joining CRM, ad and web data to show which touchpoints actually produced pipeline.
Stormly
Dutch product analytics using AI to surface the behaviour that predicts conversion and retention, rather than reporting pageviews.
Publytics
Italian cookieless analytics built for publishers and blogs, with author and article performance reporting and Google Analytics import.
Wide Angle Analytics
German privacy-first web analytics, built and hosted in the EU, with a choice of cookie or cookieless tracking and a custom tracking domain.
Web Analytics compliance at a glance
- European-owned
- 15 of 24
- Hosting data in the EU
- 12 of 24
- Published DPA located
- 12 of 24
- Checked against vendor docs
- 16 of 24
Headquartered in: Germany (5), Denmark (2), Finland (2), United States (2), Italy (2), Netherlands (2), Canada (1), Switzerland (1), New Zealand (1), Poland (1), Estonia (1), Not disclosed (1), Spain (1), Ukraine (1), Lithuania (1).
6 listed here are not a European company. They are included because they can be used lawfully in the EU, we label the distinction rather than hide it.
European web analytics software: common questions
Which web analytics tools host data in the EU?
12 of the 24 web analytics tools listed here host data within the EU: Dreamdata, Glyphex, Mouseflow, Pirsch Analytics, Piwik PRO, Plausible Analytics and 6 more. A further 2 offer an EU region on some plans.
Which web analytics tools are European-owned?
15 of 24 are European-owned (Dreamdata, Glyphex, Mouseflow, Pirsch Analytics, Piwik PRO, Plausible Analytics and 9 more). The remainder (Fathom Analytics, Friendly Analytics, Matomo, PostHog, Rybbit, SealMetrics and 3 more) are listed because they are usable under GDPR, but they are not European companies, and we label them that way rather than hiding it.
Do these web analytics tools offer a Data Processing Agreement?
We located a published DPA for 12 of 24: Fathom Analytics, Friendly Analytics, Matomo, Mouseflow, Plausible Analytics, Publytics and 6 more. Article 28 GDPR requires one whenever a provider processes personal data on your behalf. The others may still provide one on request. Many do not publish it.
What a DPA has to cover →Where are these web analytics companies based?
Across 15 countries: Germany (5), Denmark (2), Finland (2), United States (2), Italy (2), Netherlands (2), Canada (1), Switzerland (1), New Zealand (1), Poland (1), Estonia (1), Not disclosed (1), Spain (1), Ukraine (1), Lithuania (1).