Albacross

Turn Anonymous Website Traffic into B2B Leads

Albacross is a Swedish B2B demand generation platform that identifies the companies visiting your website, even when they do not fill out a form. Founded in 2014 in Stockholm, it processes over 3 billion IP events monthly and serves 10,000+ customers.

How It Works

Albacross uses IP intelligence and its proprietary European company database to match website visitors to business profiles:

• Visitor identification: See which companies browse your website, what pages they visit, and how long they stay
• Intent scoring: Rank identified companies by engagement level and buying signals
• Audience segmentation: Group visitors by industry, company size, geography, or behavior for targeted follow-up
• Advertising: Retarget identified companies with display ads across the web
• CRM integration: Push identified leads directly to Salesforce, HubSpot, Pipedrive, or Slack

European-First Data Processing

Unlike US-based visitor identification tools, Albacross processes all data within the EU and sources company information from European business registers. The platform is designed for B2B sales prospecting teams that need GDPR-compliant lead generation without relying on cookie consent.