Mailcoach

Email Marketing for Developers, by Developers

Mailcoach is a Belgian email marketing platform built by Spatie, one of the most respected Laravel development agencies in Europe. It offers both a cloud SaaS and a self-hosted Laravel package, giving developers full control over their email infrastructure.

Two Deployment Options

Mailcoach lets you choose how to run your email marketing:

• Cloud (SaaS): Managed hosting with a simple web interface for creating campaigns, automations, and transactional emails
• Self-hosted: Install Mailcoach as a Laravel package on your own server, connecting to any SMTP provider (Amazon SES, Postmark, SendGrid, Mailgun, or your own)
• Per-email pricing: The cloud version charges per email sent (starting at EUR 0.0005/email) rather than per subscriber. No monthly minimum
• Automation: Build multi-step workflows triggered by tags, subscriptions, or custom events
• Template editor: Create emails with a drag-and-drop builder or raw HTML
• Transactional email: Send order confirmations, password resets, and other triggered emails alongside marketing campaigns

Why Developers Choose Mailcoach

For teams that want the simplicity of MailerLite but with developer-friendly pricing and the option to self-host, Mailcoach fills a unique niche. The self-hosted version is particularly popular with agencies and SaaS companies that want complete ownership of their email marketing infrastructure.