MailSenpai

Email Marketing and SMTP From Italy, With a Published DPA

MailSenpai sells two products: an email marketing platform for newsletters and automation, and SMTP Senpai, an SMTP relay and email API for transactional email. Both are bought self-serve with a card, and prices are public in euros, excluding VAT.

What It Covers

• Email marketing: newsletters, automation and autoresponders, A/B testing of subject lines, scheduling, segmentation, unlimited subscribers on every plan and statistics
• Templates: a drag-and-drop builder with over a thousand templates on the Plus plan
• SMTP Senpai: SMTP relay and an API for transactional email, from 10,000 emails a month
• B2B contact data: available through a partnership with Bancomail
• AI assistants: an official remote MCP server with 70 tools, working with Claude, ChatGPT and Cursor, where sends and deletions need confirmation

Pricing

The email platform has a free 30-day demo (500 emails a day, one user, three lists), then Basic at €13.49 a month on an annual plan for 10,000 emails a month, and Plus at €89.49 a month on an annual plan for 270,000 emails a month with a dedicated IP. Smart is priced on the options chosen. SMTP Senpai starts at €12.90 a month on an annual plan for 10,000 emails, with a 14-day trial that asks for a card. There is no permanent free plan. The terms describe fixed terms of 3, 6, 12, 24 or 36 months with 30 days' notice, and the MCP add-on page quotes a price that does not match the Basic plan, so check the plan page before buying.

What the Documents Establish, and What They Do Not

MailSenpai publishes a Data Processing Agreement as Annex A to its terms, updated 7 October 2026, which states that it contains the provisions of Article 28 GDPR and names MailSenpai as processor of client personal data. The platform, relay and CRM data are stated to be on servers in the European Union, at Hetzner, Aruba and Register, and the DPA lists Cloudflare for network, CDN and storage of images clients upload.

Three things keep this listing at Partial. First, no document names the operating company: the terms and privacy policy say only "MailSenpai" and "Mailsenpai.com, Italy", with no legal form, VAT number or registered address. The Italian base rests on the court named in the terms (Trani), an Italian phone number and the vendor's own statement, and we have asked for the legal name. Second, the DPA lists Cloudflare as established in the European Union with no transfer mechanism, although Cloudflare is a US-parented company, and the privacy policy relies on the EU-US Data Privacy Framework and Standard Contractual Clauses for Stripe and the advertising providers. Third, the infrastructure page describing the data centres is dated March 2020.

The vendor says it has operated since 2016. The domain was registered in 2018, so we treat the year as a claim.

Where It Fits

For readers comparing email platforms, see also Brevo, MailerLite and the wider Email Marketing category.