Trustpilot

GDPR Compliant

Danish online review platform with 300M+ reviews, used by 100,000+ businesses worldwide.

🇩🇰Denmark🇪🇺EU Hosted🇪🇺 EuropeanFreemiumfrom Free plan available

GDPR Compliance Data

Not independently verified

GDPR Status	GDPR Compliant
HQ Country	Denmark
Ownership	European-owned
Foreign Disclosure Exposure	Not yet verified
Data Hosting Location	European Union
EU Servers Available
Data Processing Agreement	Not verified
Sub-processor List	Not verified
Schrems II Risk	Low Risk
SCCs in Place
Notes	Danish company, publicly listed. EU data processing for European customers.

About Trustpilot

The World's Leading Open Review Platform, from Denmark

Trustpilot is a Danish review platform founded in Copenhagen in 2007. With over 300 million reviews and 100,000+ businesses using the platform, it is one of the most recognized consumer review sites globally. Trustpilot is publicly listed on the London Stock Exchange.

Reviews as a Marketing Channel

Trustpilot turns customer feedback into a growth engine:

Review collection: Invite customers to leave reviews via email, SMS, or in-app prompts after purchases or interactions
Review management: Respond to reviews, flag fraudulent ones, and manage your public profile
Widgets and SEO: Embed star ratings, review carousels, and TrustBoxes on your website. Reviews can appear as rich snippets in Google search results
Review insights: Analyze sentiment, identify trends, and track customer satisfaction over time
Marketing integrations: Share reviews on social media, include them in email campaigns, and use them in ad creative

Trust and Social Proof for European Businesses

Trustpilot is particularly strong in European markets, where it is the default review platform for e-commerce, SaaS, and service businesses. Unlike Google Reviews or Yelp, Trustpilot operates as an independent platform under European data protection law. The free plan allows businesses to claim their profile and respond to reviews.

Key Features

Review collection: Automated email and SMS invitations post-purchase

Review management: Public responses, flagging, and moderation tools

TrustBox widgets: Embeddable star ratings and review carousels

Google rich snippets: Reviews appear as stars in search results

Sentiment analysis: Track trends and customer satisfaction over time

Social sharing: Share reviews across marketing channels

Pros & Cons

Largest independent review platform with strong European presence

Free plan for claiming profile and responding to reviews

SEO benefits from Google rich snippet integration

Paid plans required for advanced features like review invitations

Some industries face review fraud challenges on the platform

Trustpilot on EuropeanMartech

Ranked in

Best European Survey & Feedback Software

Trustpilot GDPR & data protection: common questions

Is Trustpilot GDPR compliant?

Yes. On the evidence we checked, Trustpilot meets the requirements European businesses usually need. Trustpilot is a European company headquartered in Denmark, data is hosted within the European Union.

Where does Trustpilot store data?

Trustpilot hosts data within the European Union.

Does Trustpilot offer a Data Processing Agreement (DPA)?

We could not locate a published DPA for Trustpilot. That does not mean one is unavailable. Many vendors provide it on request or inside the account area rather than publishing it. Ask before you sign.

What a DPA has to cover →