Trustpilot

The World's Leading Open Review Platform, from Denmark

Trustpilot is a Danish review platform founded in Copenhagen in 2007. With over 300 million reviews and 100,000+ businesses using the platform, it is one of the most recognized consumer review sites globally. Trustpilot is publicly listed on the London Stock Exchange.

Reviews as a Marketing Channel

Trustpilot turns customer feedback into a growth engine:

• Review collection: Invite customers to leave reviews via email, SMS, or in-app prompts after purchases or interactions
• Review management: Respond to reviews, flag fraudulent ones, and manage your public profile
• Widgets and SEO: Embed star ratings, review carousels, and TrustBoxes on your website. Reviews can appear as rich snippets in Google search results
• Review insights: Analyze sentiment, identify trends, and track customer satisfaction over time
• Marketing integrations: Share reviews on social media, include them in email campaigns, and use them in ad creative

Trust and Social Proof for European Businesses

Trustpilot is particularly strong in European markets, where it is the default review platform for e-commerce, SaaS, and service businesses. Unlike Google Reviews or Yelp, Trustpilot operates as an independent platform under European data protection law. The free plan allows businesses to claim their profile and respond to reviews.