Typeform

Forms People Actually Finish

Typeform's whole design argument is one question per screen. Completion rates on longer forms tend to beat a conventional multi-field page, which is why it shows up in lead capture, onboarding surveys and research screeners rather than as a general form tool.

Logic jumps, hidden fields, calculated scores and recall of earlier answers cover most of what a marketing team needs without a separate survey platform, and the results feed CRM and email tools through native integrations or webhooks.

Spanish Company, American Sub-processor

The privacy policy names the controller as "an entity incorporated in accordance with the laws of Spain", TYPEFORM, S.L. That makes it European by ownership, which is more than can be said for several tools marketed as European alternatives.

The data path is more complicated than the incorporation. The DPA states that Typeform "shall be entitled to seek the assistance of its affiliates TYPEFORM US LLC, conducting business in the US", and the sub-processor annex covers onward transfers to processors outside the UK and EEA, Amazon among them. Ireland appears as a processing location. In practice: European company, European primary region, and a documented route by which US-based entities process personal data under standard contractual clauses.

That is a normal arrangement and it is properly documented, which is the point. Typeform publishes a DPA and maintains a sub-processor list customers can subscribe to, with a fifteen day window to object to changes. Compare that to the many vendors who publish neither.

What to Check Before Buying

If your requirement is that personal data never becomes reachable by a US entity, the US affiliate in the sub-processor chain is the thing to resolve before the pricing page, not after. If your requirement is a documented, GDPR-shaped transfer with SCCs and a right to object to new sub-processors, Typeform meets it.

More options in surveys and feedback.